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Skilled Workman

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Home→Tags design

Tag Archives: design

Marketing tips for fiction and non-fiction: it takes time

Skilled Workman Posted on March 23, 2015 by David BergslandMarch 23, 2015

Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the following: Fiction authors are unknown Fiction is marketed to a much wider audience who is initially unknown by the author. The new author  needs to work very hard on becoming known. Giving away books is essential as … Continue reading →

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Posted in Book Design, Book Production, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book, Book Design, book marketing, design, Digital printing, E-book, fiction, non-fiction, publishing, Self-publishing | Leave a reply

Why does list quality matter in your ePUB?

Skilled Workman Posted on January 27, 2014 by David BergslandJanuary 27, 2014

Yea, I know, here goes David off on another of his “professional quality” rants again…. But this one’s important! Lists are #3 in reading importance The studies I’ve seen [and please prove me wrong if you know better] show that, after picture captions and headlines, lists are third in reader importance. Many readers look for lists as they start skimming when they get bored. They assume that a list will give them a synopsis and let them … Continue reading →

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Posted in Book Design, Book Production, ePUB, Readability, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Cascading Style Sheets, design, epub, excellence, HTML, InDesign, Readability, Typography, wordpress | Leave a reply

I’m teaching a Webinar on troubleshooting the font design process

Skilled Workman Posted on January 11, 2014 by David BergslandJanuary 11, 2014

Please click here to contact us with any questions Troubleshooting Your Fonts Webinar   Dear David,      Happy New Year and welcome back to the Fontlab webinar series! To start off the new year  (Tuesday, 21 January at 11:00CST) David Bergsland will talk to us about troubleshooting the font design process. For many, if not most, new font designers dealing with the sheer quantity of characters and glyphs is daunting. What is needed is a procedure to get your … Continue reading →

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Posted in Font Design, Recent Posts, Typography | Tagged design, font, FontLab, Webinar | Leave a reply

What we need in a font family for books

Skilled Workman Posted on August 26, 2013 by David BergslandAugust 26, 2013

As typographers and book designers, we need a minimum three-font family—regular, italic, and bold: Italic is necessary for periodical names and emphasis. Bold is used for proper names and headers. As you saw at the start of this paragraph I used a bold through the colon to emphasize an important point. In my books I use my Bold Sans Serif. But regardless of which font family you choose it must satisfy several basic requirements of book design. … Continue reading →

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Posted in Author Writing, Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Book Design, book fonts, design, font, font for books, graphics, Italic type, oldstyle figures, Sans-serif, small caps, Times Roman, Type color, Typeface, Typography | Leave a reply

Writers designing their own books in InDesign? Of course!

Skilled Workman Posted on September 24, 2012 by David BergslandSeptember 24, 2012

I posted last week about the dangers of allowing your ebook to degenerate into a Website. After all, “An ebook is just encapsulated HTML & CSS.” It was basically a plea to design your ebooks in InDesign. I missed making my core point. I wasn’t saying that code geeks cannot design ebooks. I was saying that most coders are not designers, but technicians. One of my commenters (Tom) suggested that writers are just as bad as coding … Continue reading →

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Posted in Author Writing, Book Design, Christian Design, Kindle book design, Self-publishing, Typography, Writing In InDesign | Tagged Adobe InDesign, Book Design, coding, CSS, design, desktop publishing, Fine art, how do I self-publish, HTML, InDesign, Self-publishing | 6 Replies

Fontographer: Practical Font Design for Graphic Designers

Skilled Workman Posted on October 22, 2011 by David BergslandOctober 22, 2011

    Why do you want to use Fontographer? For the fun of it! When I received the opportunity to go back to my roots, and see what the new Fontographer was like, I was a little concerned. I had just spent nine years painfully teaching myself to letterspace by hand, to write OpenType features, and to become accustomed to the tool set of FontLab. Don’t get me wrong, FontLab is a great program and I am … Continue reading →

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Posted in Author Writing, Fontographer, Recent Posts, Typography | Tagged design, font design, FontLab, Fontographer, John Baskerville, letter spacing, new font, OpenType, PostScript, type design | 1 Reply

1st public release: Practical Font Design For Graphic Designers: Fontographer 5.1

Skilled Workman Posted on September 12, 2011 by David BergslandSeptember 12, 2011

This is a special limited time offer until October 1, 2011 It is a low-priced, comb-bound 6×9 proofing release. I am selling the downloadable PDF for only $2.99 and the printed book for only $11.95. My hope is that you will read it and give me comments and feedback (and even typos) so I can make the full release for $9.99 and $19.95 in October. here’s the back cover copy: Why do you want to use Fontographer? … Continue reading →

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Posted in Author Writing, Book Design, On-Demand Publishing, Recent Posts, Typography | Tagged design, font design, font designer, FontLab, Fontographer, graphic design, John Baskerville, OpenType, PostScript, type design, typograpjhy | 2 Replies

Basic formatting tips

Skilled Workman Posted on May 23, 2011 by David BergslandMay 23, 2011

This is the rough draft of a third portion of “The New Publisher” which will be a guide to ministers, ministries, and non-profits who need to get their vision out to their people. This new paradigm of the 21st century radically changes things. It gives us an opportunity we should not pass up. Formatting basics Designing your paragraphs We need to talk a bit about setting up your paragraphs. Again most of this knowledge is assumed by … Continue reading →

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Posted in Author Writing, Book Design, On-Demand Publishing, Readability, Recent Posts, Typography | Tagged Book Design, Cascading Style Sheets, comfort, design, desktop publishing, font, formatting, Leading, on-demand, Paragraph, print, publishing, Readability, Sanserif, serif, styles | Leave a reply

The Hackberry Font Foundry forms under a huge tree

Skilled Workman Posted on June 26, 2009 by David BergslandJune 26, 2009

Some of you may have heard: David’s retired from teaching and is now focusing on font design. He already has an apprentice with more making plans to join the foundry. Obviously, it was time for some changes. The name comes from a huge hackberry tree on the boulevard outside the front door of the foundry. As they add workers Hackberry fonts will be offering fonts from a variety of people. Radiqx is looking forward to the future … Continue reading →

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Posted in Apprenticeship, Readability, Recent Posts | Tagged apprentice, Book Design, design, fonts, foundry, hackberry, linkedin, publishing, Readability, Typography | Leave a reply

I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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