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Skilled Workman

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Category Archives: Author Writing

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The Bible will not save you, only Jesus

Skilled Workman Posted on January 24, 2023 by David BergslandJanuary 24, 2023

The Bible will not save you, only Jesus. This is a large area of confusion in the American church today. Jesus himself made that clear in John 5: 40. I had one of my characters in my current novel post about this on her blog. Sakura is a Japanese-American who was recently radically saved. She’s being mentored in a new believing mentorship school being built in Northfield, Minnesota. Helaena is her mentor. Let’s throw in another copy … Continue reading →

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Posted in Author Writing, Discipleship, Holy Spirit, Ministry, Recent Posts, Solid food | Tagged author, bible, biblical, challenges, Discipleship, Holy Spirit, Jesus, reality, Religion and Spirituality | Leave a reply

A definitive statement on the suicide of America

Skilled Workman Posted on September 4, 2022 by David BergslandSeptember 4, 2022

A definitive statement on the suicide of America by Dr. David Reagan is a refreshing read. This is the truth as I know it, and Dr. Reagan shares it clean, clear, and to the point. It’s not popular, but it’s accurate. As he says, this is not the time for patriotism. It’s time for massive repentance. I do not see that happening, nor does he. He lays out our position thoroughly, and clearly. He’s got it all … Continue reading →

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Posted in Book Review, Prophecy, Recent Posts, Solid food | Tagged america, biblical, challenges, Jesus | Leave a reply

Araldo is a headline font with spunk

Skilled Workman Posted on December 7, 2021 by David BergslandDecember 11, 2021

Araldo is a headline font with spunk for today. I needed something with a little life for my new book production group: Biblia Serif, Dreatha, and now Araldo. This new font family is doing well for me. Biblia Serif and Draetha are both excellent book production font families. In other words, they are not memorable. In fact, if they do their job well, you don’t even notice them. But as I mention in the flyer to the … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Font Design, GraphicDesign, Hackberry Fonts, Kindle book design, New Font Release, Recent Posts, Typography | Tagged anointed design, Book Design, challenges, Christian, Design Issues, font design, graphic design, InDesign, kindle, page layout, publishing, reality, Self-publishing, Typography | Leave a reply

Change brings opportunity every time

Skilled Workman Posted on September 1, 2021 by David BergslandSeptember 1, 2021

Change brings opportunity every time —that’s my summation of 2020 and 2021, so far. Suddenly I’m a writer of fiction. It’s been a fun ride. Nine novels since the first of January 2020. But that doesn’t even begin to mention the change in my spiritual walk. With Pat’s death, I turned to Jesus. He has responded with love and power. It’s been amazing. I was always told, draw near to Him and He’ll draw near to you. … Continue reading →

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Posted in Author Writing, Christian Design, Discipleship, Holy Spirit | Tagged anointed design, author, Design Issues, Discipleship, page layout | 2 Replies

Building powerful presentations with type

Skilled Workman Posted on August 30, 2018 by David BergslandAugust 30, 2018

I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and clean with legible fonts. Simple, right? Certainly not! You’re fighting habitual reader/listener issues—boredom, attention deficit, ignorance, and a host of other issues. Your presentation needs to be one of your most powerful tools. You need superior tools—and … Continue reading →

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Posted in Marketing, Recent Posts | Tagged Adobe InDesign, anointed design, challenges, Design Issues, Typography | Leave a reply

Book marketing sanely gets attention the old-fashioned way

Skilled Workman Posted on April 16, 2018 by David BergslandJune 2, 2020

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing | Leave a reply

Believe your book will change lives

Skilled Workman Posted on February 5, 2018 by David BergslandMarch 23, 2020

Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will make them money. That may drive your publisher, but it will not drive your readers. Here’s a quote from Susan: Do I believe that my book has the power to help someone change their life for eternity? … Continue reading →

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Posted in Discipleship, Marketing, Recent Posts | Tagged author, Book Design, book marketing, challenges, Design Issues, Discipleship | Leave a reply

2018 publishing realities are no surprise

Skilled Workman Posted on December 13, 2017 by David BergslandDecember 13, 2017

The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring many key facts. Mike Shatzkin gives us some insight Here’s a quote from today’s post. He sees tradpub missing the elephant in the dining room—Amazon One “tell” is that Amazon doesn’t believe ebook sales are reducing, they … Continue reading →

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Posted in Author Writing, News, Self-publishing | Tagged Amazon, Amazon Kindle, Book Design, challenges, Christianity, forecast, new year, professional, publishing, reality, Self-publishing | Leave a reply

Some new year self-publishing trends for 2018

Skilled Workman Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing | 1 Reply

The ebook future grows complex

Skilled Workman Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing | 2 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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