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Tag Archives: Adobe InDesign

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Leading-Trim destroying traditional typography

Skilled Workman Posted on August 21, 2020 by David BergslandAugust 21, 2020

Leading-Trim destroying traditional typography seems a strange way to start an article on typography. But for the sake of Web developers, who are commonly typographic illiterates, they are toying with changing the historic basis of paragraph spacing, and all line spacing. What set me off is an article I read this morning in Medium, a magazine with which I was unfamiliar. The head and subhead are: Leading-Trim: The Future of Digital Typesetting How an emerging CSS standard … Continue reading →

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Posted in Book Design, Book Production, Font Design, GraphicDesign, Recent Posts, Typography | Tagged Adobe InDesign, CSS, font design, graphic design, Leading, linespacing, paragraph spacing, Typography, Web typography | Leave a reply

Building powerful presentations with type

Skilled Workman Posted on August 30, 2018 by David BergslandAugust 30, 2018

I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and clean with legible fonts. Simple, right? Certainly not! You’re fighting habitual reader/listener issues—boredom, attention deficit, ignorance, and a host of other issues. Your presentation needs to be one of your most powerful tools. You need superior tools—and … Continue reading →

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Posted in Marketing, Recent Posts | Tagged Adobe InDesign, anointed design, challenges, Design Issues, Typography | Leave a reply

Book marketing sanely gets attention the old-fashioned way

Skilled Workman Posted on April 16, 2018 by David BergslandJune 2, 2020

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing | Leave a reply

New InDesign update arrives with nice feature upgrades

Skilled Workman Posted on March 16, 2018 by David BergslandMarch 22, 2018

The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things which might interest you. You can find them at Adobe’s What’s New page. Dealing with consecutive paragraphs As you probably recall, if you had shading or borders applied to consecutive paragraphs, you were forced to have a style … Continue reading →

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Posted in Book Design, Book Production, ePUB, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, epub, graphic design, InDesign, page layout, Typography | Leave a reply

2018 ebook conversion guide using InDesign CC

Skilled Workman Posted on November 28, 2017 by David BergslandNovember 28, 2017

I thought a good way to start the new year would be a 2018 ebook conversion guide. Things changed quite a bit in 2017. Plus, CC 2018 added some handy new features. Remember, I have a seemingly unusual attitude. I believe that spending a lot of time hand-coding a book is a waste of time. The good news is that InDesign CC now works well enough to make writing code unnecessary. 2018 ebook conversion guide As you know, … Continue reading →

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Posted in Book Design, Book Production, ePUB, Kindle book design, News, Recent Posts | Tagged Adobe InDesign, Amazon Kindle, Book Design, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, OpenType, page layout, professional, publishing, Self-publishing | Leave a reply

The ebook future grows complex

Skilled Workman Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing | 2 Replies

The stupid Kindle argument continues unnecessarily

Skilled Workman Posted on November 10, 2017 by David BergslandNovember 10, 2017

I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of stuff. I’ve come to do a Kindle version with: HTML lists: InDesign does an excellent job of typesetting lists with custom indents and special bullets. They work fine in ePUBs with embedded fonts, but Kindle ruins them. … Continue reading →

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Posted in Book Production, ePUB, Kindle book design, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, challenges, E-book, epub, graphic design, HTML, InDesign, professional, publishing, Readability, Typography | 3 Replies

InDesign CC 2018 adds borders to shading

Skilled Workman Posted on October 19, 2017 by David BergslandOctober 10, 2017

I’ve waited a long time to write this: InDesign CC 2018 adds borders to shading! This is one I’ve been pushing for over the past decade or so. I was excited when they added paragraph shading. I never could understand why the borders weren’t added at the same time. Regardless, the InDesign team added them for this update. Finally, we have a good sidebar solution for ePUBs This has always been a major hassle in ePUB design. Sidebars simply don’t work … Continue reading →

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Posted in Book Design, Book Production, Kindle book design, News, Recent Posts, Software Review, Typography | Tagged Adobe InDesign, Book Design, Design Issues, epub, graphic design, InDesign, reflowable, Self-publishing, sidebars, Typography | 2 Replies

New release: InDesign CC Book Production, putting books together

Skilled Workman Posted on August 26, 2017 by David BergslandAugust 26, 2017

With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is a lot to learn, but none of it is very difficult. It is very complex though. It is the goal of the course to make the complexity easy to understand and relatively simple to execute. If you have … Continue reading →

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Posted in Book Design, Book Production, GraphicDesign, Illustration, New Video Coursework, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, InDesign, page layout, professional, publishing, Readability, Self-publishing, Typography, Udemy, video coursework | Leave a reply

First course of book production has been released

Skilled Workman Posted on August 4, 2017 by David BergslandSeptember 12, 2017

Today, my first course of book production has been released. I’m building video coursework for using InDesign to produce books on Udemy starting with basic typography. Actually we start with the very beginning, where you must choose: Book size Margins Column width And more This first course of book production lays a solid foundation This is the largest lack in most self-published books today. Much of it is not the fault of the author or designer—it’s the tools they are using. … Continue reading →

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Posted in Book Design, Book Production, New Video Coursework, News, Recent Posts, Sales, Typography | Tagged Adobe InDesign, Book Design, challenges, Design Issues, graphic design, InDesign, new release, Self-publishing, Typography, video coursework | Leave a reply

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Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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