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Tag Archives: Readability

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The stupid Kindle argument continues unnecessarily

Skilled Workman Posted on November 10, 2017 by David BergslandNovember 10, 2017

I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of stuff. I’ve come to do a Kindle version with: HTML lists: InDesign does an excellent job of typesetting lists with custom indents and special bullets. They work fine in ePUBs with embedded fonts, but Kindle ruins them. … Continue reading →

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Posted in Book Production, ePUB, Kindle book design, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, challenges, E-book, epub, graphic design, HTML, InDesign, professional, publishing, Readability, Typography | 3 Replies

New release: InDesign CC Book Production, putting books together

Skilled Workman Posted on August 26, 2017 by David BergslandAugust 26, 2017

With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is a lot to learn, but none of it is very difficult. It is very complex though. It is the goal of the course to make the complexity easy to understand and relatively simple to execute. If you have … Continue reading →

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Posted in Book Design, Book Production, GraphicDesign, Illustration, New Video Coursework, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, InDesign, page layout, professional, publishing, Readability, Self-publishing, Typography, Udemy, video coursework | Leave a reply

Self-publishers trade publishing dreams need excellence

Skilled Workman Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography | Leave a reply

Keeping your mind open to creative typographic solutions

Skilled Workman Posted on May 10, 2016 by David BergslandMay 10, 2016

One of the main troubles we have in setting books for readability is the set of largely subconscious rules we’ve learned over the years. In an entertaining and useful article today by Jonathan Hoefler named: How to Use Clashing Fonts He gives us several examples showing why it is necessary to break common “rules” in the interest of both style and readability. In the example he gives above, he shows the use of two virtually identical Dutch Old … Continue reading →

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Posted in Book Design, Readability, Recent Posts, Typography | Tagged anointed design, Book Design, Design Issues, good font contrast, Jonathan Hoefler, OpenType, page layout, Readability, Typography | Leave a reply

A free sample of “Book Publishing With InDesign CC” is available

Skilled Workman Posted on April 8, 2016 by David BergslandApril 11, 2016

I’ve published a sample of the new book on the Adobe servers. It’s about 75 pages of the various sections of the book. If you are interested in a review copy I recommend the PDF is reader’s spreads with the full color graphics. Let me know if you are interested. Here’s a link to the page with more information and purchase links. If word processor book production is taking up too much time and the results are … Continue reading →

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Posted in Book Design, Book Production, ePUB, ePUB3, Illustration, New Book Release, On-Demand Publishing, Pre-release Excerpts, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, Christian, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, on-demand, OpenType, page layout, professional, publishing, Readability, reality, Self-publishing, Typography | 3 Replies

Readability is the prime virtue of book design

Skilled Workman Posted on July 28, 2015 by David BergslandJuly 28, 2015

I decided I needed to beat an old drum. Readability is the focus of book design typography. This was the core of curriculum in my digital publishing degree. It’s the center of my graphic design and book design efforts. Without comfortable, readable content, your book has a severe handicap. What is readability? This is all about book design typography. Here’s a little graphic to show you some of the things that influence how easily you can read a … Continue reading →

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Posted in Book Design, Font Design, Readability, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Book Design, Design Issues, E-book, epub, InDesign, OpenType, page layout, publishing, Readability, reality, Typography | 1 Reply

Printing quality: Lightning Source, Lulu, or Createspace

Skilled Workman Posted on February 28, 2015 by David BergslandFebruary 28, 2015

This has been an interesting question for the past decade. There are several things which enter into the equation. The two most important are defects and general quality. Aaron Shephard falls on the side of Createspace in a radical change this morning. He’s always taught that Lightning Source is necessary for quality. Defects are a normal aspect of printing Printing is an amazingly complex manufacturing process. Most people tend to think that on-demand digital printers are much better … Continue reading →

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Posted in Book Production, News, On-Demand Publishing, Recent Posts, Self-publishing | Tagged gloss toner, image quality, matte toner, on-demand printing, Print on demand, printing defects, Readability, toner-based | Leave a reply

Why does list quality matter in your ePUB?

Skilled Workman Posted on January 27, 2014 by David BergslandJanuary 27, 2014

Yea, I know, here goes David off on another of his “professional quality” rants again…. But this one’s important! Lists are #3 in reading importance The studies I’ve seen [and please prove me wrong if you know better] show that, after picture captions and headlines, lists are third in reader importance. Many readers look for lists as they start skimming when they get bored. They assume that a list will give them a synopsis and let them … Continue reading →

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Posted in Book Design, Book Production, ePUB, Readability, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Cascading Style Sheets, design, epub, excellence, HTML, InDesign, Readability, Typography, wordpress | Leave a reply

Cover Design: The seduction of type effects

Skilled Workman Posted on August 12, 2013 by David BergslandAugust 12, 2013

Amateur covers are obvious! The number one mistake is made by adding all kinds of fancy trimmings to your type. Not only does it make the type much harder to read, but all trained designers have been strongly told that NO ONE EVER does that. As a result, there are very few professional covers with type stylized like that. If it is, the type is carefully embossed, maybe beveled. Using the minimal amount necessary to get the … Continue reading →

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Posted in Book Design, Book Production, ePUB, Kindle book design, Readability, Recent Posts, Self-publishing | Tagged Amazon, Amazon Kindle, Arts, book cover, book cover design, graphic design, importance of covers, Kobo, lulu, nook, Readability | 1 Reply

How your readers see your letters: legibility

Skilled Workman Posted on June 13, 2012 by David BergslandJune 13, 2012

8. No ALL CAPS As mentioned in the underline section, setting letters in all caps is the other way to emphasize words on a typewriter. Typesetting has many more options like italic, bold, bold italic, small caps. Plus we can use a larger size, a different font, a different color, and more. In fact, we must be careful we do not get carried away in our enthusiasm for all the options at our disposal. ALL CAPS IS … Continue reading →

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Posted in Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged All caps, easy reading, font, helping my readers comprehend, legibility, Letter case, Readability, Sans-serif, setting type, type design, typesetting, Typography, X-height | 1 Reply

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This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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