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Category Archives: Marketing

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Building powerful presentations with type

Skilled Workman Posted on August 30, 2018 by David BergslandAugust 30, 2018

I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and clean with legible fonts. Simple, right? Certainly not! You’re fighting habitual reader/listener issues—boredom, attention deficit, ignorance, and a host of other issues. Your presentation needs to be one of your most powerful tools. You need superior tools—and … Continue reading →

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Posted in Marketing, Recent Posts | Tagged Adobe InDesign, anointed design, challenges, Design Issues, Typography | Leave a reply

Book marketing sanely gets attention the old-fashioned way

Skilled Workman Posted on April 16, 2018 by David BergslandJune 2, 2020

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing | Leave a reply

Believe your book will change lives

Skilled Workman Posted on February 5, 2018 by David BergslandMarch 23, 2020

Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will make them money. That may drive your publisher, but it will not drive your readers. Here’s a quote from Susan: Do I believe that my book has the power to help someone change their life for eternity? … Continue reading →

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Posted in Discipleship, Marketing, Recent Posts | Tagged author, Book Design, book marketing, challenges, Design Issues, Discipleship | Leave a reply

Some new year self-publishing trends for 2018

Skilled Workman Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing | 1 Reply

Book production getting started understanding typography

Skilled Workman Posted on July 23, 2017 by David BergslandMarch 23, 2020

I’m working on new video coursework about using InDesign for publishing. The first course is concerned about book production getting started understanding typography. My concern is reaching my target audience which is you. I’m writing for an elusive niche—people like yourselves who understand the value of the typographic power of a tool like InDesign. As a font designer, I am very much aware of the fact that no software can build typographic communication as well as InDesign with … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, graphic design, InDesign, new course, publishing, Self-publishing, Typography, video coursework | 1 Reply

Get domains set up well for your author platform

Skilled Workman Posted on July 16, 2017 by David BergslandMarch 23, 2020

Here’s an excellent article about the domains needed for your author platform. Get domains set up well as early as possible. It’s one of your major decisions and needs to be done as early in the process as you can manage. Get domains set up well! Your entire marketing effort is built on your domains. That’s the source of your Facebook posts, your tweets, your pins, and so on. They are all ephemeral. Your website/blog is relatively stable … Continue reading →

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Posted in Marketing, Recent Posts | Tagged challenges, Design Issues, Discipleship, foundation, marketing, publishing, reality, Self-publishing | Leave a reply

The importance of designed books in the self-published future

Skilled Workman Posted on June 15, 2017 by David BergslandMarch 23, 2020

I read an excellent article this morning on the importance of designed books. Actually, the article does not mention books, but the concepts apply. Here’s a quote from the interviewee, Dave Snyder Design in the most classic sense is a potent business strategy. That’s not to say it’s only about business efficiency. Everything needs a high level of craft, but even that can’t put lipstick on a pig and make people believe the pig is not a pig. … Continue reading →

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Posted in Book Design, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, challenges, Design Issues, Discipleship, graphic design, page layout, publishing, reality, Self-publishing | Leave a reply

A FontLab 5 webinar perusal for kicks

Skilled Workman Posted on June 10, 2017 by David BergslandJune 10, 2017

I ran across this FontLab 5 webinar perusal on YouTube today. The recording quality is poor. But it might be helpful. At least there’s a bit of a face and voice with the name. The basics of a Fontlab workflow: new font

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Posted in Font Design, Marketing, Practical Font Design, Recent Posts | Tagged font design, font training, FontLab, new font, Typography | Leave a reply

Self-publishers trade publishing dreams need excellence

Skilled Workman Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography | Leave a reply

Tate closes, authors beware, and other normal advice

Skilled Workman Posted on January 31, 2017 by David BergslandJanuary 31, 2017

I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each other remember about the dangers [fical] of wandering about in the publishing industry. News like Tate closes, authors beware of BEA, and so on is just normal advice For those not aware, Tate (who is a commonly used … Continue reading →

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Posted in Author Writing, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, epub, on-demand, professional, publishing, publishing conventions, Self-publishing, vanity press | 2 Replies

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Email is best: david at bergsland dot org
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This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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