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Home→Categories On-Demand Publishing→Self-publishing - Page 4 << 1 2 3 4 5 6 … 12 13 >>

Category Archives: Self-publishing

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Amazon is not the enemy, it’s the pathfinder

Skilled Workman Posted on July 24, 2015 by David BergslandJuly 24, 2015

Get off your lazy butt—it’s a jungle out there! The only way to beat the leader is to be better at what the leader does. I was reading yet another excellent article this morning from Mike Shatzkin about the current state of affairs in traditional publishing. He makes good points, which also apply to indies and self-publishers. We need to keep our head in the game. Amazon earned their place in publishing They are dominant in ebooks, not … Continue reading →

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Posted in Brick&Mortar, Marketing, News, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon, Amazon Kindle, Amazon.com, E-book, ebook sales, iBooks, indie publishing, Self-publishing, traditional publishing | Leave a reply

Podcasts? Video? or not…

Skilled Workman Posted on May 16, 2015 by David BergslandMay 16, 2015

As most of you know, I do not listen to or produce podcasts. The same is not quite true with videos, but I’m just starting there. But I found this link today and thought some of you might be interested. Like this infographic? Get proven online marketing advice from Copyblogger Media that will give you an unfair business advantage.

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged author, Content marketing, Copywriting, marketing, podcast, social media, teacher, vlog | 2 Replies

Writing a book title that works

Skilled Workman Posted on May 11, 2015 by David BergslandFebruary 5, 2018

To the left, you see the cover of a book I wrote which includes some of this information. Marketing your book seems too difficult. One of the major problems is the book title. Many things go into writing a book title that works. But it is an issue I’ve been pondering recently. The basic questions are: Who are you & what is your book? If you are like the rest of us, you’ve discovered (or soon will) that your … Continue reading →

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Posted in Author Writing, Book Design, Marketing, Recent Posts, Self-publishing | Tagged book branding, book cover design, book description, book marketing, book titles, ebook discovery, how to sell books, keywords, titles | Leave a reply

Marketing tips for fiction and non-fiction: it takes time

Skilled Workman Posted on March 23, 2015 by David BergslandMarch 23, 2015

Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the following: Fiction authors are unknown Fiction is marketed to a much wider audience who is initially unknown by the author. The new author  needs to work very hard on becoming known. Giving away books is essential as … Continue reading →

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Posted in Book Design, Book Production, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book, Book Design, book marketing, design, Digital printing, E-book, fiction, non-fiction, publishing, Self-publishing | Leave a reply

Printing quality: Lightning Source, Lulu, or Createspace

Skilled Workman Posted on February 28, 2015 by David BergslandFebruary 28, 2015

This has been an interesting question for the past decade. There are several things which enter into the equation. The two most important are defects and general quality. Aaron Shephard falls on the side of Createspace in a radical change this morning. He’s always taught that Lightning Source is necessary for quality. Defects are a normal aspect of printing Printing is an amazingly complex manufacturing process. Most people tend to think that on-demand digital printers are much better … Continue reading →

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Posted in Book Production, News, On-Demand Publishing, Recent Posts, Self-publishing | Tagged gloss toner, image quality, matte toner, on-demand printing, Print on demand, printing defects, Readability, toner-based | Leave a reply

Review: The Self-Publishers Ultimate Resource Guide from The Book Designer team

Skilled Workman Posted on January 20, 2015 by David BergslandJanuary 20, 2015

It’s hard not to be really disappointed. Joel has been a superb source of data and knowledge for many years. But there is no information here. This book is just a list of resources There is nothing here except a list of people I’ve never heard of. Of course, I live life in a relatively small niche. None of the people I know as resources in these categories are listed. I have no reason to think any of … Continue reading →

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Posted in Book Review, Recent Posts, Self-publishing | Tagged Editing, formatting, marketing, publishing, Self-publishing, social media | 2 Replies

Guest post: The future of ebooks by Michael W. Perry at inklingbooks.com

Skilled Workman Posted on October 24, 2014 by David BergslandOctober 24, 2014

Michael’s comments are worth reading I didn’t ask his permission this time, but this is an excellent comment by Michael in reply to my posting about the probable need to go back to using Amazon’s Kindle Export plug-in in InDesign CS6. Michael’s comments are again right on target as far as I can tell. My only hope is that someone at Amazon reads them. Many thanks for such a detailed explanation. My main take-way is that Amazon … Continue reading →

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Posted in Book Design, Book Production, Guest Posts, Kindle book design, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Amazon, Amazon kindle plug-in for indesign, epub, epub design, epub3, kf8, kindle | Leave a reply

Kindle books still require InDesign CS6 and the Amazon plug-in

Skilled Workman Posted on October 8, 2014 by David BergslandOctober 8, 2014

I sent my new book (see the cover to the left) to Kindle KDP. I exported it as ePUB2 with embedded fonts and so on. I converted it with Kindle Previewer.My first reader complained that all the graphics were destroyed. (A graphic 600 px wide by 35 px tall was displaying 600 px wide by 500 px tall.) Plus, the embedded fonts were gone. Plus, nested styles were gone. The custom dingbat bullets were gone from the lists. … Continue reading →

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Posted in Book Design, Book Production, Kindle book design, News, Recent Posts, Self-publishing | Tagged Adobe InDesign, Amazon Kindle, Book Design, CC 2014, CC 2014.1, CS6, Design Issues, kindle, page layout | 3 Replies

What desktop publishing did to graphic designers, self-publishing is doing to authors

Skilled Workman Posted on August 19, 2014 by David BergslandAugust 19, 2014

OK! I’m a little punch-drunk I’ve been through this before. In fact, I’ve been through it five times now. it’s been pretty much non-stop since 1991. My life and career [yours too, probably unless you’re a kid born after 1980—especially after 1990] has been radically transformed on a continual basis since 1990 with five major paradigm shifts. Hand-drawn art and metal type to photo-production [Offset Lithography]—the 1960s & seventies:  I started in the midst of this change. My … Continue reading →

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Posted in Author Writing, Book Design, Book Production, GraphicDesign, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Writing In InDesign | Tagged author, desktop publishing, digital publishing, distance learning, IPad, letterpress, New Mexico, offset litho, online learning, page layout, photo-production, Self-publishing, typesetting, writer | 2 Replies

New release: Designing ePUBs With InDesign by David Bergsland

Skilled Workman Posted on August 4, 2014 by David BergslandAugust 2, 2014

Ebooks have been a mess until now. Actually, they still are in many ways. However, InDesign CC 2014 has truly solved most of the problems. It always did export the best PDFs. Now it exports very good ePUB FXL (fixed layout), reflowable ePUBs, and because Kindle will upload the reflowables converting easily, the Kindle problem is solved also. Wonderful that all our problems are solved, right? Well, you know better than that. Each format requires a redesign … Continue reading →

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Posted in Book Design, Book Production, ePUB, ePUB3, Kindle book design, On-Demand Publishing, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Adobe InDesign, Book Design, epub, export, InDesign CC, InDesign CC 2014, kindle, Portable Document Format | 3 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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