Araldo is a headline font with spunk for today. I needed something with a little life for my new book production group: Biblia Serif, Dreatha, and now Araldo. This new font family is doing well for me. Biblia Serif and Draetha are both excellent book production font families. In other words, they are not memorable. In fact, if they do their job well, you don’t even notice them. But as I mention in the flyer to the … Continue reading →
Change brings opportunity every time —that’s my summation of 2020 and 2021, so far. Suddenly I’m a writer of fiction. It’s been a fun ride. Nine novels since the first of January 2020. But that doesn’t even begin to mention the change in my spiritual walk. With Pat’s death, I turned to Jesus. He has responded with love and power. It’s been amazing. I was always told, draw near to Him and He’ll draw near to you. … Continue reading →
Throughout my life as an artist/designer I have been struck with how black and white often provides focus. It’s beautiful visual decision, but it tends to be more difficult than color. Elegance and simplicity are very hard to achieve without being stark and lifeless. The painting on the left is the first one I painted after I met Jesus in January, 1974. Being left-handed, it reads from right to left. The simple exuberance of leaving the chaos … Continue reading →
This is just a quick note about some free font design resources which provide good typographic knowledge. I’m mentioning this because a large portion of my readers don’t come out of a professional graphic design or typographic background. These things are often not known by authors whose background is mostly found in Office and free design apps. The longer you work in page layout, the more important fonts and font design become for many if not most … Continue reading →
I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and clean with legible fonts. Simple, right? Certainly not! You’re fighting habitual reader/listener issues—boredom, attention deficit, ignorance, and a host of other issues. Your presentation needs to be one of your most powerful tools. You need superior tools—and … Continue reading →
The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things which might interest you. You can find them at Adobe’s What’s New page. Dealing with consecutive paragraphs As you probably recall, if you had shading or borders applied to consecutive paragraphs, you were forced to have a style … Continue reading →
Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will make them money. That may drive your publisher, but it will not drive your readers. Here’s a quote from Susan: Do I believe that my book has the power to help someone change their life for eternity? … Continue reading →
Again, Kindle image size rules change. Not a whole lot, but the new outrageous Kindle image sizes become more understandable. I was reading a Kindle formatting guide, from Amazon, the other day which said full-width images needed to be 3000 pixels wide. This is not that bad. However, in Aaron Shepard’s Publishing Blog today, I read the following paragraphs: But not long ago, I received one of those dread quality notices from Amazon, in this case warning me of … Continue reading →
Today I ran across this Old Hermann Zapf film [look at the end of the post]. It’s an old film, 1967. But, it starts out with Hermann freehanding large caps with chalk on a chalkboard. It’s breathtaking. The letters look remarkably like what we finally see in Zapfino. It was produced by Hallmark during a visit Mr. Zapf made there. Here’s a quote from an article on Linotype where they have a lot more info: Hermann’s account of … Continue reading →
Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →