It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to …Continue reading →
Here’s an excellent article about the domains needed for your author platform. Get domains set up well as early as possible. It’s one of your major decisions and needs to be done as early in the process as you can manage. Get domains set up well! Your entire marketing effort is built on your domains. That’s the source of your Facebook posts, your tweets, your pins, and so on. They are all ephemeral. Your website/blog is relatively stable …Continue reading →
As most of you know, I do not listen to or produce podcasts. The same is not quite true with videos, but I’m just starting there. But I found this link today and thought some of you might be interested. Like this infographic? Get proven online marketing advice from Copyblogger Media that will give you an unfair business advantage.
There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing. The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what …Continue reading →
It’s hard not to be really disappointed. Joel has been a superb source of data and knowledge for many years. But there is no information here. This book is just a list of resources There is nothing here except a list of people I’ve never heard of. Of course, I live life in a relatively small niche. None of the people I know as resources in these categories are listed. I have no reason to think any of …Continue reading →
I have a unique perspective on this because it was one of my primary skills as a graphic designer for many years. This was in the pre-digital bad ol’days where everything was done by hand [type, photos, graphics] and pasted up on large mechanical boards with 2-16 pages per board. Now, I certainly realize that digital has changed the industry a lot. I taught digital printing production for well over a decade—wrote textbooks about the process. Email …Continue reading →