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Category Archives: Author Writing

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It’s very good seed! A graphic & font family package

Skilled Workman Posted on June 3, 2014 by David BergslandJune 3, 2014

This is another package I’ve put up on Creative Market. An excellent image of good seed sprouting in good soil… A four-font serif family named Artimas. A good start to a card design This stuff is just useful and at a very good price. The retail cost is well over $100. This package is: Only $29

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Posted in Font Design, Fonts for sale, GraphicDesign, Marketing, Recent Posts, Sales, Self-publishing | Tagged 4-font family, antique, fonts, hackberry font, OpenType, sale package, serif, Shopping, watercolor | Leave a reply

A prominent voice nows says Lightning Source is no longer recommended

Skilled Workman Posted on May 17, 2014 by David BergslandMay 17, 2014

  Aaron Shepherd has stopped recommending Lightning Source as necessary for self-publishers. This is a major reversal for a big name in self-publishing. His position is that the days of easy sales are over. New self-publishers really need to watch their costs, because their royalties will be lean unless the Lord or the world blesses [depending on your spiritual position in creation]. I’ll post more in coming days.  

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Posted in Author Writing, Recent Posts, Self-publishing | Tagged Business, Createspace, God, Jesus, KDP, KDP Select, Kindle Digital Publishing, Lightning Source, Lord, Self-publishing, United States | 1 Reply

What is the good of a newsletter? Should you start one?

Skilled Workman Posted on April 25, 2014 by David BergslandApril 25, 2014

  I have a unique perspective on this because it was one of my primary skills as a graphic designer for many years. This was in the pre-digital bad ol’days where everything was done by hand [type, photos, graphics] and pasted up on large mechanical boards with 2-16 pages per board. Now, I certainly realize that digital has changed the industry a lot.  I taught digital printing production for well over a decade—wrote textbooks about the process. Email … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts | Tagged author marketing, customers, helping, marketing, mentoring, Newsletter, online presence, readers, serving, serving readers | Leave a reply

Brick & mortar bookstores continue to be in trouble

Skilled Workman Posted on April 21, 2014 by David BergslandApril 21, 2014

Yes, I know this is not news to many of you. But it serves as a good reminder to see the Publishers Weekly article this morning showing that Books-A-Million is still diving with sales of books & magazines down nearly 10% over the past year. Our local Barnes & Noble has become irrelevant because they have nothing but best sellers and traditional publishers in their store here. In fact, the store is now barely half books. It’s very … Continue reading →

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Posted in Author Writing, Recent Posts | Tagged book availability, bookstore, Brick and mortar, publishing, Self-publishing | Leave a reply

Where have I been? Learning video production

Skilled Workman Posted on April 12, 2014 by David BergslandApril 12, 2014

 This is what we expect in the next week I’m sorry I haven’t been around for awhile. I’m producing a Practical Font Design video coourse for Udemy. First issue, the old computer couldn’t handle it. New computer. get everything set up. Oh hi! Haven’t seen you in a while. The course should be up next week. I’ll be back.

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Posted in Author Writing, News, Recent Posts | Tagged new course, Udemy, video | Leave a reply

New Release: Writing In InDesign CC Producing Books

Skilled Workman Posted on January 30, 2014 by David BergslandJanuary 30, 2014

Released, January 15, 2014 for InDesign CC9.2 By now many of the sites have listed the book. As usual, we are still waiting for iBooks approval. But it’s up at Amazon in print and Kindle. Kobo has it listed. The rest are all in process. The best option for ebooks is the link below where you can get an archive with a downlaodable PDF plus a DRM-free ePUB with fonts embedded. This will enable you to load … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Recent Posts, Self-publishing | Tagged Adobe InDesign, Amazon, Amazon Kindle, ebook, epub, Font embedding, Hyperlink, iBooks, InDesign CC, pdf, print | 1 Reply

What if Walmart bought Nook & Smashwords?

Skilled Workman Posted on January 21, 2014 by David BergslandJanuary 21, 2014

Yes, this is a totally unfounded rumor just started by me. But what if? Would this give Amazon some competition for Kindle? The iBookstore may be the best quality, but there is no indication that it will ever take off like the iPod did. It goes along with this other unfounded rumor. Why doesn’t Smashwords buy Nook? Other people are obviously having similar thoughts. God forbid that dying Microsoft would do it, or Google. So, what are … Continue reading →

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Posted in Author Writing, News, Recent Posts | Tagged Amazon, Amazon Kindle, Google, iBooks, iPod, Microsoft, nook, smashwords, whatever | 1 Reply

InDesign CC ePUBs now handle floating graphics fairly well

Skilled Workman Posted on January 20, 2014 by David BergslandJanuary 20, 2014

There are always going to be complaints. But I can do everything I want to do with anchored graphics right now. With one major exception: It’s hard to predict what will happen with a graphic crossing a page break. If it’s floating, it may just not render. I can understand that. I really don’t have any idea how to handle that. But I can simply change my graphic so it doesn’t float and the page break will … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Adobe Photoshop, Adobe Systems, epub, epub design, epub2, epub3, floating graphics, graphics, InDesign, InDesign CC, InDesign CC9.2, IPad, Portable Document Format, TypeKit | 2 Replies

Author beware! You are responsible to make good choices

Skilled Workman Posted on December 27, 2013 by David BergslandDecember 27, 2013

Dave Bricker posted a long article today about the dangers of publishing without knowing the expenses and requirements of book production. You need to read the article if you are ignorant of the scams perpetrated on authors. Most publishers you run across with a quick Google search as you start your hunt for help will be vanity houses seeking to scam the author. There are countless people lusting after your production money This is where you need … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, Readability, Recent Posts, Self-publishing, Writing In InDesign | Tagged author, Book Design, Editing, Manuscript, publish, Publishing and Printing, Self-publishing, vanity press, what does it cost to self-publish | 1 Reply

One main benefit to self-publishing and ebooks: unlimited shelf life

Skilled Workman Posted on December 7, 2013 by David BergslandDecember 7, 2013

Here’s a quote from my new book, Writing In InDesign CC, due out soon. I don’t know about you, but I tend forget this in the heat of the moment as I am launching a new book. “Sales continue to grow: Unless you are publishing very unique time-limited work, on-demand sales slowly grow and continue to grow. Because there are no warehousing issues, there are no reasons to stop selling your books. In many cases, your sales will … Continue reading →

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Posted in Author Writing, Book Production, On-Demand Publishing, Recent Posts, Self-publishing | Tagged author, Business, Demand, E-book, on-demand, publish, Publishing and Printing, self-publish, Self-publishing, Shelf life | Leave a reply

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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