Aaron Shepherd has stopped recommending Lightning Source as necessary for self-publishers. This is a major reversal for a big name in self-publishing. His position is that the days of easy sales are over. New self-publishers really need to watch their costs, because their royalties will be lean unless the Lord or the world blesses [depending on your spiritual position in creation]. I’ll post more in coming days.
Niche writers to limited markets Here we begin to see the modern reality of publishing. The change is of the same type as we saw with the conversion in television from three, then four, gargantuan mass-market networks to the current reality of thousands of channels on cable and satellite. The same thing has happened in magazines where there are now over 10,000 magazines in the US alone. There are now millions of active blogs. We are currently …Continue reading →