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Tag Archives: Self-publishing

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New release: InDesign CC Book Production, putting books together

Skilled Workman Posted on August 26, 2017 by David BergslandAugust 26, 2017

With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is a lot to learn, but none of it is very difficult. It is very complex though. It is the goal of the course to make the complexity easy to understand and relatively simple to execute. If you have … Continue reading →

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Posted in Book Design, Book Production, GraphicDesign, Illustration, New Video Coursework, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, InDesign, page layout, professional, publishing, Readability, Self-publishing, Typography, Udemy, video coursework | Leave a reply

First course of book production has been released

Skilled Workman Posted on August 4, 2017 by David BergslandSeptember 12, 2017

Today, my first course of book production has been released. I’m building video coursework for using InDesign to produce books on Udemy starting with basic typography. Actually we start with the very beginning, where you must choose: Book size Margins Column width And more This first course of book production lays a solid foundation This is the largest lack in most self-published books today. Much of it is not the fault of the author or designer—it’s the tools they are using. … Continue reading →

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Posted in Book Design, Book Production, New Video Coursework, News, Recent Posts, Sales, Typography | Tagged Adobe InDesign, Book Design, challenges, Design Issues, graphic design, InDesign, new release, Self-publishing, Typography, video coursework | Leave a reply

Book production getting started understanding typography

Skilled Workman Posted on July 23, 2017 by David BergslandMarch 23, 2020

I’m working on new video coursework about using InDesign for publishing. The first course is concerned about book production getting started understanding typography. My concern is reaching my target audience which is you. I’m writing for an elusive niche—people like yourselves who understand the value of the typographic power of a tool like InDesign. As a font designer, I am very much aware of the fact that no software can build typographic communication as well as InDesign with … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, graphic design, InDesign, new course, publishing, Self-publishing, Typography, video coursework | 1 Reply

Get domains set up well for your author platform

Skilled Workman Posted on July 16, 2017 by David BergslandMarch 23, 2020

Here’s an excellent article about the domains needed for your author platform. Get domains set up well as early as possible. It’s one of your major decisions and needs to be done as early in the process as you can manage. Get domains set up well! Your entire marketing effort is built on your domains. That’s the source of your Facebook posts, your tweets, your pins, and so on. They are all ephemeral. Your website/blog is relatively stable … Continue reading →

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Posted in Marketing, Recent Posts | Tagged challenges, Design Issues, Discipleship, foundation, marketing, publishing, reality, Self-publishing | Leave a reply

The importance of designed books in the self-published future

Skilled Workman Posted on June 15, 2017 by David BergslandMarch 23, 2020

I read an excellent article this morning on the importance of designed books. Actually, the article does not mention books, but the concepts apply. Here’s a quote from the interviewee, Dave Snyder Design in the most classic sense is a potent business strategy. That’s not to say it’s only about business efficiency. Everything needs a high level of craft, but even that can’t put lipstick on a pig and make people believe the pig is not a pig. … Continue reading →

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Posted in Book Design, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, challenges, Design Issues, Discipleship, graphic design, page layout, publishing, reality, Self-publishing | Leave a reply

Self-publishers trade publishing dreams need excellence

Skilled Workman Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography | Leave a reply

Tate closes, authors beware, and other normal advice

Skilled Workman Posted on January 31, 2017 by David BergslandJanuary 31, 2017

I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each other remember about the dangers [fical] of wandering about in the publishing industry. News like Tate closes, authors beware of BEA, and so on is just normal advice For those not aware, Tate (who is a commonly used … Continue reading →

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Posted in Author Writing, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, epub, on-demand, professional, publishing, publishing conventions, Self-publishing, vanity press | 2 Replies

Digital books still increasing

Skilled Workman Posted on January 5, 2017 by David BergslandJanuary 5, 2017

There’s a lot of confusion among authors today. Primarily, it shows as: are digital books still increasing? The answer shouts back: Of Course! Here’s a quote from Jane Friedman’s post this morning Looking Back at 2016: “The market for adult fiction is primarily a digital one “It’s commonly said that in the United States, overall trade book sales are divided about 70-30 print-digital, and that ebook sales at traditional publishing houses are flat to declining. (You’ve probably … Continue reading →

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Posted in Book Production, Brick&Mortar, Marketing, On-Demand Publishing, Recent Posts, Self-publishing | Tagged anointed design, Book Design, challenges, Design Issues, E-book, on-demand, professional, publishing, Self-publishing | 2 Replies

Inexpensive German vanity press tredition?

Skilled Workman Posted on November 17, 2016 by David BergslandNovember 17, 2016

Here’s a link to a German self-publishing house that now is available in the US. It is a company named tredition. It seems like an inexpensive German vanity press — or maybe not. As usual, the devil is in the details. I imagine that as you get into letting them help you, the costs will go up very fast. But $299 to publish a hard cover, paperback, and ebook is a very good price. As a font designer, I enjoy … Continue reading →

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Posted in Book Production, News, On-Demand Publishing, Recent Posts, Self-publishing | Tagged inexpensive, publishing, Self-publishing, vanity press | Leave a reply

Where is the future of books?

Skilled Workman Posted on June 29, 2016 by David BergslandJune 29, 2016

I just posted a link to this article from The Bookseller: stating the digital revolution is definitely not over. Of course, that is one of those DUH! facts. The future of books is even more complex than you may think, though. How do we deal with audio, video, interactive content, and so on? Basically… The future of books is in the readers’ hands We really don’t know where it will go. Is a book, with a movie … Continue reading →

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Posted in Audio Books, Author Writing, Book Design, Book Production, ePUB3, Recent Posts | Tagged Book Design, challenges, Design Issues, epub, publishing, Self-publishing | 3 Replies

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Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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