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Tag Archives: professional

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Book marketing sanely gets attention the old-fashioned way

Skilled Workman Posted on April 16, 2018 by David BergslandJune 2, 2020

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing | Leave a reply

Powerful book design font groups are rare

Skilled Workman Posted on December 23, 2017 by David BergslandDecember 23, 2017

For the holidays, I set up a 64% Off sale for one of my powerful book design font groups on MyFonts. This includes the font families of Librum, Librum E, Librum Sans, Bookish, Bream, and Bulkr. So, instead of the normal $25 a font/$75 a family, all the individual fonts and families in the Librum Book Design Group are available for $9 per font/$27 per family or less through February 3, 2018. The image on the left links to a copy … Continue reading →

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Posted in Book Design, Book Production, Fonts for sale, Hackberry Fonts, Recent Posts, Sales | Tagged Book Design, font design, holiday sale, OpenType, professional, publishing, Typography | Leave a reply

2018 publishing realities are no surprise

Skilled Workman Posted on December 13, 2017 by David BergslandDecember 13, 2017

The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring many key facts. Mike Shatzkin gives us some insight Here’s a quote from today’s post. He sees tradpub missing the elephant in the dining room—Amazon One “tell” is that Amazon doesn’t believe ebook sales are reducing, they … Continue reading →

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Posted in Author Writing, News, Self-publishing | Tagged Amazon, Amazon Kindle, Book Design, challenges, Christianity, forecast, new year, professional, publishing, reality, Self-publishing | Leave a reply

Some new year self-publishing trends for 2018

Skilled Workman Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing | 1 Reply

2018 ebook conversion guide using InDesign CC

Skilled Workman Posted on November 28, 2017 by David BergslandNovember 28, 2017

I thought a good way to start the new year would be a 2018 ebook conversion guide. Things changed quite a bit in 2017. Plus, CC 2018 added some handy new features. Remember, I have a seemingly unusual attitude. I believe that spending a lot of time hand-coding a book is a waste of time. The good news is that InDesign CC now works well enough to make writing code unnecessary. 2018 ebook conversion guide As you know, … Continue reading →

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Posted in Book Design, Book Production, ePUB, Kindle book design, News, Recent Posts | Tagged Adobe InDesign, Amazon Kindle, Book Design, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, OpenType, page layout, professional, publishing, Self-publishing | Leave a reply

The ebook future grows complex

Skilled Workman Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing | 2 Replies

The stupid Kindle argument continues unnecessarily

Skilled Workman Posted on November 10, 2017 by David BergslandNovember 10, 2017

I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of stuff. I’ve come to do a Kindle version with: HTML lists: InDesign does an excellent job of typesetting lists with custom indents and special bullets. They work fine in ePUBs with embedded fonts, but Kindle ruins them. … Continue reading →

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Posted in Book Production, ePUB, Kindle book design, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, challenges, E-book, epub, graphic design, HTML, InDesign, professional, publishing, Readability, Typography | 3 Replies

New release: InDesign CC Book Production, putting books together

Skilled Workman Posted on August 26, 2017 by David BergslandAugust 26, 2017

With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is a lot to learn, but none of it is very difficult. It is very complex though. It is the goal of the course to make the complexity easy to understand and relatively simple to execute. If you have … Continue reading →

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Posted in Book Design, Book Production, GraphicDesign, Illustration, New Video Coursework, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, InDesign, page layout, professional, publishing, Readability, Self-publishing, Typography, Udemy, video coursework | Leave a reply

Self-publishers trade publishing dreams need excellence

Skilled Workman Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography | Leave a reply

Tate closes, authors beware, and other normal advice

Skilled Workman Posted on January 31, 2017 by David BergslandJanuary 31, 2017

I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each other remember about the dangers [fical] of wandering about in the publishing industry. News like Tate closes, authors beware of BEA, and so on is just normal advice For those not aware, Tate (who is a commonly used … Continue reading →

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Posted in Author Writing, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, epub, on-demand, professional, publishing, publishing conventions, Self-publishing, vanity press | 2 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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