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Tag Archives: Typography

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A link to a typographic poster

Skilled Workman Posted on September 12, 2013 by David BergslandSeptember 12, 2013

This infographic shows a lot of what goes into a good font. More than that it enables you to talk about it. I do not agree with all of it. But it is very good. For example, for me aperture is about the openness of the c, s, and characters like that. The poster calls the opening of the u the aperture. We’re probably both right. It’s copyrighted or I’d put it in this posting and talk … Continue reading →

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Posted in Book Design, Font Design, Recent Posts, Typography | Tagged Typography | 2 Replies

What we need in a font family for books

Skilled Workman Posted on August 26, 2013 by David BergslandAugust 26, 2013

As typographers and book designers, we need a minimum three-font family—regular, italic, and bold: Italic is necessary for periodical names and emphasis. Bold is used for proper names and headers. As you saw at the start of this paragraph I used a bold through the colon to emphasize an important point. In my books I use my Bold Sans Serif. But regardless of which font family you choose it must satisfy several basic requirements of book design. … Continue reading →

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Posted in Author Writing, Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Book Design, book fonts, design, font, font for books, graphics, Italic type, oldstyle figures, Sans-serif, small caps, Times Roman, Type color, Typeface, Typography | Leave a reply

New pillow: typography quote

Skilled Workman Posted on August 24, 2013 by David BergslandAugust 24, 2013

I thought I’d toss out some gift products with quotes from Writing In InDesign. Here’s the first one: Typography is about communicating with type by Chakham Look at Type Pillows online at Zazzle.com Type is the art of communicating by Chakham View other Type T-Shirts

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Posted in Recent Posts | Tagged gift, pillow, t-shirt, type, Typography | Leave a reply

New Release! “How Do I Make The Next Book Better?”

Skilled Workman Posted on July 20, 2013 by David BergslandAugust 7, 2013

This is the plaintive question I get every time after I have set up, formatted, and uploaded a book for a new author. It is also one of the most common questions I see while socially networking. Buy $2.99: How Do I Make The Next Book Better? There are three basic underlying concepts 1: Producing a print version of your book 2: Dealing with the size of your production budget 3: Producing a manuscript which can be easily … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, ePUB, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, graphic design, Guy Kawasaki, publish, QuarkXPress, Self-publishing, Typography, word | Leave a reply

How can I make the next book better?

Skilled Workman Posted on July 13, 2013 by David BergslandJuly 13, 2013

How can I make it better the next time? This is the plaintive question I get every time after I have set up, formatted, and uploaded a book for a new author. It is also one of the most common questions I see in the FaceBook and Linked-In groups, Google+ communities, and specialized author forums in which I spend time. It is coupled with the question, “How can I get the print version set up?” There are … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Adobe InDesign, FaceBook, GoodReads, graphic design, Guy Kawasaki, how do I self-publish, InDesign, publish, QuarkXPress, Typography, what does it cost to self-publish, word | 2 Replies

Does quality matter in the new publishing paradigm?

Skilled Workman Posted on May 1, 2013 by David BergslandMay 1, 2013

As I have been experiencing, learning, teaching, and writing about on-demand self publishing over the past decade or two [I actually started self publishing ebooks in 1993 or 4], one area of book design has slid right past most of the new authors. This is quality. We won’t even discuss how quality dropped in the slide from letterpress to offset. That’s back in the dark ages, pre-digital. Silly person! That doesn’t matter any more. The one that … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Leadership, On-Demand Publishing, Recent Posts, Self-publishing, Writing In InDesign | Tagged Amazon Kindle, Barnes & Noble, epub, iBooks, InDesign, IPad, kindle, nook, page layout, Typography, word, Word processing | 16 Replies

The Book Designer’s Book Typography and Fonts package

Skilled Workman Posted on April 2, 2013 by David BergslandOctober 4, 2017

Make your book professional with the Contenu/Buddy production group Self Publisher Book Typography & 16 Fonts Only $49.99 or 12 Radiqx house fonts for book design Only $29.99 For self publishers the conversion from Word to InDesign is a huge leap. The goal is a professional look to their book designs, but immediately the problems of typography raise their head. In Word that is not so much of an issue because the typography controls in Word are … Continue reading →

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Posted in Book Design, Font Design, Fonts for sale, Hackberry Fonts, Sales, Self-publishing | Tagged Adobe InDesign, Book Design, buddy, contenu, font, font design, font package, graphic design, OpenType, Self-publishing, Typography | 2 Replies

The sadness of Word & how it’s damaging self publishing

Skilled Workman Posted on January 30, 2013 by David BergslandJanuary 30, 2013

As I have become more social online, the prevailing grief for me is listening to all the new authors whose main problem is that they are using Word. Whether it’s one of my Facebook groups like Christian Indie Authors or Indie Christian Authors, a Google+ community like Christian Authors, or the authors who tweet, the ones in Linked-In groups, or GoodReads groups, and many more, the common lament is, “How do I do this in Word?” The … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, ePUB, Kindle book design, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Book Design, CS6, iBooks, InDesign, OpenOffice, Pages, professional, Scrivener, Typography, word, Word processor | 27 Replies

Typography does not start with font design

Skilled Workman Posted on January 5, 2013 by David BergslandJanuary 5, 2013

This is the first major confusion in typography. Many believe that typography is font choices. They spend a huge amount of time on which fonts to choose, how fonts developed historically, and the reader reactions to these fonts. This indeed is a good portion of typography, but this pursuit misses the entire point. The point of typography is to use words to communicate. Font choices can help—but this is really a small portion of what we need … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, Self-publishing, Typography | Tagged Book Design, font, font design, formatting, graphic design, page layout, Typography | 2 Replies

Geralde: Garamond, the classic serif font

Skilled Workman Posted on September 5, 2012 by David BergslandSeptember 5, 2012

Garalde: Garamond 3 This group is named in homage to Claude Garamond and Aldus Manutius. These original serif fonts are exemplified by the work of Claude Garamond in Paris in the early to mid-1500s. Robert Slimbach released a new interpretation of Claude Garamond’s and Robert Granjon’s styles called Adobe Garamond Pro—now ramped up to Premier after redoing the OpenType version. Garamond was the first major type designer. He was not a printer or calligrapher, he was a freelance punchcutter. Along with … Continue reading →

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Posted in Font Design, Typography | Tagged Aldus Manutius, Claude Garamond, font, font classifications, font design, Garamond, OpenType, Robert Slimbach, serif, Typography | 1 Reply

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This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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