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Tag Archives: Self-publishing

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Curation: a main focus of your blog

Skilled Workman Posted on August 3, 2015 by David BergslandAugust 3, 2015

Book business has a good article today entitled: Are content curators becoming more important than content creators? In many ways they are, especially in niches for non-fiction. For example, on my companion blog, Reality Calling, it’s main purpose has become the curation of Christian speculative fiction. These books are hard to find because the major book sites like Amazon, Nook, iBooks, and Kobo have no way to effectively search for them. So, my constant book reviews provide a way for … Continue reading →

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Posted in Author Writing, Marketing, Ministry, Recent Posts, Self-publishing | Tagged Book Design, book marketing, challenges, Design Issues, graphic design, J. R. R. Tolkien, niche development, non-fiction, publishing, reality, Self-publishing | 4 Replies

Returning to InDesign CC (2014)

Skilled Workman Posted on August 3, 2015 by David BergslandAugust 3, 2015

Some of you have wondered why there’s been no update to CC (2015) in the book. Basically nothing was changed, I thought. So, I found no reason to update though I was using the new version for my production. It works very well. However, I’ve come to the conclusion that I need to temporarily go back to (2014) for InDesign. I’ve been working a very limited schedule lately due to other things I need to get done. … Continue reading →

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Posted in Book Production, ePUB3, News, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, book production, challenges, ebook production, epub, InDesign, reality, Self-publishing | Leave a reply

Amazon is not the enemy, it’s the pathfinder

Skilled Workman Posted on July 24, 2015 by David BergslandJuly 24, 2015

Get off your lazy butt—it’s a jungle out there! The only way to beat the leader is to be better at what the leader does. I was reading yet another excellent article this morning from Mike Shatzkin about the current state of affairs in traditional publishing. He makes good points, which also apply to indies and self-publishers. We need to keep our head in the game. Amazon earned their place in publishing They are dominant in ebooks, not … Continue reading →

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Posted in Brick&Mortar, Marketing, News, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon, Amazon Kindle, Amazon.com, E-book, ebook sales, iBooks, indie publishing, Self-publishing, traditional publishing | Leave a reply

A long-term analysis of publishing by Shatzkin

Skilled Workman Posted on June 17, 2015 by David BergslandJune 17, 2015

How big will self-publishing get? Mike has written another excellent article you should read: Over the long run, things will almost certainly change in very big ways because of the inexorable forces eroding publisher margins described above. I wouldn’t be surprised to see only two or three big trade publishers as soon as ten years from now. I’d expect that the two recent plateaus we’ve reached, with ebook sales stabilizing in relation to print and with bookstores … Continue reading →

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Posted in Recent Posts | Tagged E-book, future, publishing, Self-publishing | Leave a reply

One to watch, maybe: Gatekeeper Press

Skilled Workman Posted on May 8, 2015 by David BergslandMay 8, 2015

There’s a supposedly new player today: Gatekeeper Press I know very little about them—just heard about them. But, it’s an interesting concept. As you know, I am basically against paying publishers anything without a very good reason. My books teach you how to publish for free, and I still think that’s the best route to go—IF you are willing and IF you are able. So, why do I mention Gateway Press? This just seems like another competitor … Continue reading →

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Posted in Marketing, News, On-Demand Publishing, Recent Posts | Tagged Amazon Kindle, Baker & Taylor, Barnes & Noble, draft2digital, ebook distribution, POD printing, print distribution, publishing, Scribd, Self-publishing, smashwords, vanity press | Leave a reply

Marketing tips for fiction and non-fiction: it takes time

Skilled Workman Posted on March 23, 2015 by David BergslandMarch 23, 2015

Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the following: Fiction authors are unknown Fiction is marketed to a much wider audience who is initially unknown by the author. The new author  needs to work very hard on becoming known. Giving away books is essential as … Continue reading →

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Posted in Book Design, Book Production, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book, Book Design, book marketing, design, Digital printing, E-book, fiction, non-fiction, publishing, Self-publishing | Leave a reply

Make more with five book sets than 5 single books

Skilled Workman Posted on March 3, 2015 by David BergslandMarch 3, 2015

I was talking to my author friend, Guy Stanton III, today and he shared this with me. Many of you already know this, but it’s worth a mention anyway. You know what’s really ironic, David, about combining all the books into one boxed set? I will make more money on the sale of the boxed set than if I had sold the entire series individually, but what’s even cooler is that the customer is going to pay … Continue reading →

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Posted in Book Design, Book Production, Recent Posts | Tagged Adobe InDesign, Amazon Kindle, Book Design, book marketing, boxed set, Design Issues, E-book, epub, iBooks, Kobo, one book trilogy, page layout, publishing, Self-publishing | Leave a reply

Publishing

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February 14, 2015 by David Bergsland Posted in Images Tagged on-demand, publishing, Self-publishing Reply

Review: The Self-Publishers Ultimate Resource Guide from The Book Designer team

Skilled Workman Posted on January 20, 2015 by David BergslandJanuary 20, 2015

It’s hard not to be really disappointed. Joel has been a superb source of data and knowledge for many years. But there is no information here. This book is just a list of resources There is nothing here except a list of people I’ve never heard of. Of course, I live life in a relatively small niche. None of the people I know as resources in these categories are listed. I have no reason to think any of … Continue reading →

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Posted in Book Review, Recent Posts, Self-publishing | Tagged Editing, formatting, marketing, publishing, Self-publishing, social media | 2 Replies

What desktop publishing did to graphic designers, self-publishing is doing to authors

Skilled Workman Posted on August 19, 2014 by David BergslandAugust 19, 2014

OK! I’m a little punch-drunk I’ve been through this before. In fact, I’ve been through it five times now. it’s been pretty much non-stop since 1991. My life and career [yours too, probably unless you’re a kid born after 1980—especially after 1990] has been radically transformed on a continual basis since 1990 with five major paradigm shifts. Hand-drawn art and metal type to photo-production [Offset Lithography]—the 1960s & seventies:  I started in the midst of this change. My … Continue reading →

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Posted in Author Writing, Book Design, Book Production, GraphicDesign, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Writing In InDesign | Tagged author, desktop publishing, digital publishing, distance learning, IPad, letterpress, New Mexico, offset litho, online learning, page layout, photo-production, Self-publishing, typesetting, writer | 2 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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