Tag Archives: lulu

Writing and working in InDesign makes using it easy

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I was talking to a friend a couple days ago. He mentioned the primary trouble he has in using InDesign to format his books: when he gets into InDesign he can’t remember how to use it. Suddenly, it dawned on me that this is a primary reason why writing in InDesign is so effective. Not only is writing fully formatted in InDesign the best method of communicating clearly with your readers [outside of excellent content], the simple act … Continue reading →

Cover Design: The seduction of type effects

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Amateur covers are obvious! The number one mistake is made by adding all kinds of fancy trimmings to your type. Not only does it make the type much harder to read, but all trained designers have been strongly told that NO ONE EVER does that. As a result, there are very few professional covers with type stylized like that. If it is, the type is carefully embossed, maybe beveled. Using the minimal amount necessary to get the … Continue reading →

Picking an appropriate size for your book

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Document size [page size] In traditional publishing, there were many more options. This is one reason why traditional publishing costs so much more. Virtually all traditional printing is custom work—to meet the needs of the individual designer & various paper and press sizes. We give up some of that freedom to control costs as we move into on-demand printing. For my purposes here, I am talking about Createspace and Lulu. For the on-demand print publisher, many costs … Continue reading →

Benefits of the new self-publishing paradigm

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There are many benefits of the new self-publishing options. I’ll cover the financial at the end. It is very fast! One of the real changes in the new paradigm is the speed with which you can release books, booklets, posters, and so on. If you have proofed copy that is ready to format, you can get it published and released in a day or so. The limitation is only your formatting speed. With the techniques and workflow … Continue reading →

Sale at Lulu until Friday

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Your readers can save by going to Lulu.com, between now and Friday, July 13th. The cost of this promotion is on us, but only for a limited time, so hurry for your chance to save big! Just go toLulu.com to see your savings. Visit Lulu.com to find your store-specific coupon code. How does this promotion work? Go to Lulu.com. On our homepage, we will have the name of a savings coupon that they can add to their cart to save. This promotion ends … Continue reading →

What’s your niche? It determines your strategy

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Niche writers to limited markets Here we begin to see the modern reality of publishing. The change is of the same type as we saw with the conversion in television from three, then four, gargantuan mass-market networks to the current reality of thousands of channels on cable and satellite. The same thing has happened in magazines where there are now over 10,000 magazines in the US alone. There are now millions of active blogs. We are currently … Continue reading →

30% off any of my Lulu titles until 2/19/12

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My Lulu storefront: http://www.lulu.com/spotlight/radiqxpress Practical Font Design: Third Edition Purchase Practical Font Design: Third Edition or any other title with 30% off with coupon code FEBRUARYCART305GBP. Lulu incurs the cost of this discount, so it does not impact the Author’s proceeds of the book. Disclaimer: Use coupon code FEBRUARYCART305GBP at checkout and receive 30% off Practical Font Design: Third Edition or any other available title on Lulu.com. Maximum savings with this promotion is £50 You can only use the code once per account, and you … Continue reading →

Review: iBooks Author, the hope fades

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I spent much of last weekend designing a book in iBooks Author. It was a horrendous experience. But then the application wasn’t designed for my use. A book design tool for amateurs giving away free books First of all, I must mention that the process of dialing back from InDesign to less than Pages is a huge leap backwards. Like Liz Castro, I was excited about the possibilities suggested by the hype. She found ten reasons why … Continue reading →

20% off any or all of my Lulu titles

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Get a printed version of your download, for much less cash. For the next four days (’til 9/9/11). Go to my Lulu spotlight: http://www.lulu.com/spotlight/radiqxpress and get 20% off any purchase up to $500 (up $100 off). This is an excellent opportunity to upgrade to a printed version.   Lulu’s copy: “Enter coupon code SEPTEMBER305 at checkout and receive 20% off your order. The maximum savings for this offer is $100. Sorry, but this offer is only valid in US … Continue reading →

Writing in InDesign ebooks are up or coming

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Apple is always slow with additions to iBooks, but you can get the ePUB that will be there from Lulu or NookBooks. Amazon just let me know that the Kindle version is up. It will take a while before the print and Kindle versions are linked up. The response to the book has been very good I am really pleased that several people seem to think the basic concept has merit. You can see a discussion of … Continue reading →