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Tag Archives: Book Design

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When marketing your books, keep it real

Skilled Workman Posted on January 21, 2015 by David BergslandJanuary 21, 2015

There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing. The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts | Tagged Book Design, marketing, Marketing strategy, online marketing, publishing, seo | 1 Reply

Kindle books still require InDesign CS6 and the Amazon plug-in

Skilled Workman Posted on October 8, 2014 by David BergslandOctober 8, 2014

I sent my new book (see the cover to the left) to Kindle KDP. I exported it as ePUB2 with embedded fonts and so on. I converted it with Kindle Previewer.My first reader complained that all the graphics were destroyed. (A graphic 600 px wide by 35 px tall was displaying 600 px wide by 500 px tall.) Plus, the embedded fonts were gone. Plus, nested styles were gone. The custom dingbat bullets were gone from the lists. … Continue reading →

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Posted in Book Design, Book Production, Kindle book design, News, Recent Posts, Self-publishing | Tagged Adobe InDesign, Amazon Kindle, Book Design, CC 2014, CC 2014.1, CS6, Design Issues, kindle, page layout | 3 Replies

New release: Designing ePUBs With InDesign by David Bergsland

Skilled Workman Posted on August 4, 2014 by David BergslandAugust 2, 2014

Ebooks have been a mess until now. Actually, they still are in many ways. However, InDesign CC 2014 has truly solved most of the problems. It always did export the best PDFs. Now it exports very good ePUB FXL (fixed layout), reflowable ePUBs, and because Kindle will upload the reflowables converting easily, the Kindle problem is solved also. Wonderful that all our problems are solved, right? Well, you know better than that. Each format requires a redesign … Continue reading →

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Posted in Book Design, Book Production, ePUB, ePUB3, Kindle book design, On-Demand Publishing, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Adobe InDesign, Book Design, epub, export, InDesign CC, InDesign CC 2014, kindle, Portable Document Format | 3 Replies

Writing and working in InDesign makes using it easy

Skilled Workman Posted on July 21, 2014 by David BergslandJuly 19, 2014

I was talking to a friend a couple days ago. He mentioned the primary trouble he has in using InDesign to format his books: when he gets into InDesign he can’t remember how to use it. Suddenly, it dawned on me that this is a primary reason why writing in InDesign is so effective. Not only is writing fully formatted in InDesign the best method of communicating clearly with your readers [outside of excellent content], the simple act … Continue reading →

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Posted in Author Writing, Book Design, Kindle book design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Amazon, Amazon Kindle, Amazon.com, Book Design, CSS, ebook design, HTML, InDesign, lulu, Scrivener, smashwords, Typography | 5 Replies

New Release: Writing In InDesign CC 2014 Producing Books, more than an update

Skilled Workman Posted on July 7, 2014 by David BergslandFebruary 7, 2015

CC 2014 virtually redid ePUB export—adding fixed layout & radically improving reflowable ePUBs Indesign has always been the best software for publishing: print & ebook. I have already posted quite a bit about the new software. Most of the improvements seemed to be focused on we self-publishers. But my book is also redone— in places quite radically. A review by Mary Campagna Findley for the CS6 version “David Bergland has challenged me to think beyond the writing, editing, and cover design … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Book Review, ePUB, ePUB3, Kindle book design, News, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Adobe InDesign, Book Design, Createspace, draft2digital, ebook design, epub, epub design, how do I self-publish, iBooks, kindle, kindle design, Kobo, nook, page layout, pdf, Scribd, self-publish, smashwords | 11 Replies

Author beware! You are responsible to make good choices

Skilled Workman Posted on December 27, 2013 by David BergslandDecember 27, 2013

Dave Bricker posted a long article today about the dangers of publishing without knowing the expenses and requirements of book production. You need to read the article if you are ignorant of the scams perpetrated on authors. Most publishers you run across with a quick Google search as you start your hunt for help will be vanity houses seeking to scam the author. There are countless people lusting after your production money This is where you need … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, Readability, Recent Posts, Self-publishing, Writing In InDesign | Tagged author, Book Design, Editing, Manuscript, publish, Publishing and Printing, Self-publishing, vanity press, what does it cost to self-publish | 1 Reply

A possible replacement for PDFs or a new type of book?

Skilled Workman Posted on December 26, 2013 by David BergslandDecember 26, 2013

This one almost slipped past me. Bob Levine wrote about  it at InDesign secrets. Adobe’s now giving away licenses to the .folio format. This could be huge! Magazines were dying because .folio was so expensive Now maybe we’ll see some more folio readers. Maybe tablet reader apps will be able to handle folio also. Maybe PDF will finally go the way of the dodo. The ability to offer books with multiple columns and portrait/landscape versions gives technical … Continue reading →

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Posted in Book Design, Book Production, Magazines, Recent Posts, Self-publishing, Writing In InDesign | Tagged .folio, Adobe, Adobe InDesign, Adobe Systems, Bob Levine, Book Design, desktop publishing, Electronic publishing, IPad, non-fiction, publishing | 3 Replies

Book Production Services

Skilled Workman Posted on September 14, 2013 by David BergslandSeptember 14, 2013

I regularly provide production help to Christian authors, as led by the Spirit. Feel free to contact me. What I want to do below is give you some idea of the options I offer. We can also negotiate custom relationships. Radiqx Press Production Charges Most of my books are done as a whole, so editing, proofing, formatting, exporting for upload are all part of the same process. I normally charge $60/hour for my billable time. To prepare a … Continue reading →

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Posted in Book Design, Book Production, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, Business, Design Issues, E-book, epub, InDesign, kindle, on-demand, Portable Document Format, Print on demand, publish, publishing, reality, Self-publishing | Leave a reply

What we need in a font family for books

Skilled Workman Posted on August 26, 2013 by David BergslandAugust 26, 2013

As typographers and book designers, we need a minimum three-font family—regular, italic, and bold: Italic is necessary for periodical names and emphasis. Bold is used for proper names and headers. As you saw at the start of this paragraph I used a bold through the colon to emphasize an important point. In my books I use my Bold Sans Serif. But regardless of which font family you choose it must satisfy several basic requirements of book design. … Continue reading →

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Posted in Author Writing, Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Book Design, book fonts, design, font, font for books, graphics, Italic type, oldstyle figures, Sans-serif, small caps, Times Roman, Type color, Typeface, Typography | Leave a reply

Writing a book? No Sweat! Right? It’s what I do

Skilled Workman Posted on August 24, 2013 by David BergslandAugust 24, 2013

I’ve been working on the third edition of Writing In InDesign due out around the first of the year. As usual, I am writing a lot, rearranging everything, doing everything I can to make it more helpful and uplifting to my readers. It will also include the exciting new advances in ebook design and formatting now possible with InDesign CC. But this is just a quote about why we do what we do: ♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦•♦ So, I’m a writer … Continue reading →

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Posted in Author Writing, Leadership, Recent Posts, Writing In InDesign | Tagged Adobe InDesign, Arts, author, Book Design, called, crazy, deft, reader, weird, writer, Writers Resources, writing | 2 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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