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Book production getting started understanding typography

Skilled Workman Posted on July 23, 2017 by David BergslandMarch 23, 2020

I’m working on new video coursework about using InDesign for publishing. The first course is concerned about book production getting started understanding typography. My concern is reaching my target audience which is you. I’m writing for an elusive niche—people like yourselves who understand the value of the typographic power of a tool like InDesign. As a font designer, I am very much aware of the fact that no software can build typographic communication as well as InDesign with … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, graphic design, InDesign, new course, publishing, Self-publishing, Typography, video coursework | 1 Reply

The importance of designed books in the self-published future

Skilled Workman Posted on June 15, 2017 by David BergslandMarch 23, 2020

I read an excellent article this morning on the importance of designed books. Actually, the article does not mention books, but the concepts apply. Here’s a quote from the interviewee, Dave Snyder Design in the most classic sense is a potent business strategy. That’s not to say it’s only about business efficiency. Everything needs a high level of craft, but even that can’t put lipstick on a pig and make people believe the pig is not a pig. … Continue reading →

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Posted in Book Design, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, challenges, Design Issues, Discipleship, graphic design, page layout, publishing, reality, Self-publishing | Leave a reply

Self-publishers trade publishing dreams need excellence

Skilled Workman Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, regularly scheduled seminars, and the like). I thought the image of Victorian woodtype might help drive home the concept of tradepub being a step back to a time which really doesn’t exist any more. Traditional publishing as we … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography | Leave a reply

InDesign CC 2017 whimpers in esoterically, under the radar

Skilled Workman Posted on December 7, 2016 by David BergslandDecember 7, 2016

Yes, I said that InDesign CC 2017 whimpers in under the radar. Version 12.0 has very little for me. Your usage may vary. But, this is all a normal part of the process as software matures. And, have no doubt, InDesign is matured—the best in the field. To restate things, InDesign can now do almost anything you need. It’s been that way for me since CC 2014. The result is that the engineering team adds features which apply to smaller … Continue reading →

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Posted in Book Design, Book Production, ePUB, GraphicDesign, News, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, challenges, Design Issues, epub, feature set, graphic design, InDesign, OpenType, page layout, product review, software review, Typography, upgrade | 3 Replies

Converting Books to Ebooks with InDesign CC

Skilled Workman Posted on September 16, 2016 by David BergslandSeptember 16, 2016

Book designers often dread converting books to ebooks — the process of changing a greyscale printed book to various full-color ebooks: downloadable PDFs, ePUB FXL and Reflow, & Kindle books of various flavors from e-ink to large Fire tablet. It often seems a bit like wizard work requiring incantations, lots of smoke, and mirrors. Sad to say, on the Kindle end of things, that’s fairly accurate. Yet things are not as they seem, as InDesign CC has … Continue reading →

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Posted in Book Design, Book Production, ePUB, Kindle book design, New Book Release, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, iBooks, kindle, page layout, publishing, Typography | Leave a reply

Amazon still doing Kindle book modification

Skilled Workman Posted on June 9, 2016 by David BergslandJune 9, 2016

I received this in an email from Aaron Shepard this morning. I didn’t get permission to copy this, but I’ve done what I can to make sure you know this is Aaron’s writing. Evidently, Kindle book modification is still a problem after they are uploaded in the name of “better typography”. Aaron has some serious questions about this process. It is certainly something of which to be aware. The following quote is from Aaron’s email: One of the problems in … Continue reading →

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Posted in Author Writing, Book Production, Kindle book design, News, Recent Posts | Tagged aaron shepard, Adobe InDesign, Amazon kindle plug-in for indesign, Book Design, challenges, Design Issues, enhanced typography, kfx, kindle, kindle typography, Self-publishing, Typography | Leave a reply

Book typography: The reality of picking fonts

Skilled Workman Posted on May 3, 2016 by David BergslandMay 4, 2016

The basic parts of type Again, we need some more basic language definitions. You can see above how the point size of the type relates to the ascender, cap height, x-height, baseline, and descender. More importantly, you get a glimpse of things that are important in the world of typography. This illustration is from my font design book, Practical Font Design With FontLab 5, which is available in print as well as ebooks at iBookstore, NookBooks, Kobo, Scribd, and … Continue reading →

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Posted in Book Design, Book Production, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, choosing fonts, Design Issues, font, Typography | 5 Replies

Book Publishing With InDesign CC: Spiral-bound

Skilled Workman Posted on April 19, 2016 by David BergslandApril 19, 2016

Even after over forty-five years, there’s still that little thrill when you see a finished book for the first time. It’s too bad that Amazon won’t carry them. But, they are the best choice for the classroom or self-study. The spiral-bound workbook I had to cut out the Christian marketing section to get the page count below the 470 page maximum for spiral-bound. The only thing I really miss are the color graphics. To get that (and … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB, Kindle book design, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Amazon Kindle, Book Design, Design Issues, epub, graphic design, iBooks, kindle, Kobo, nook, publishing, reality, Self-publishing, Typography | 1 Reply

A free sample of “Book Publishing With InDesign CC” is available

Skilled Workman Posted on April 8, 2016 by David BergslandApril 11, 2016

I’ve published a sample of the new book on the Adobe servers. It’s about 75 pages of the various sections of the book. If you are interested in a review copy I recommend the PDF is reader’s spreads with the full color graphics. Let me know if you are interested. Here’s a link to the page with more information and purchase links. If word processor book production is taking up too much time and the results are … Continue reading →

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Posted in Book Design, Book Production, ePUB, ePUB3, Illustration, New Book Release, On-Demand Publishing, Pre-release Excerpts, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, Christian, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, on-demand, OpenType, page layout, professional, publishing, Readability, reality, Self-publishing, Typography | 3 Replies

Page Layout Part Six: Designing body copy styles

Skilled Workman Posted on March 15, 2016 by David BergslandMarch 15, 2016

Body copy styles The first formatting decisions I will be talking about are for the body copy. This is what Word calls Normal. Many of the Word docs you get to setup will be entirely locally formatted Normal. It is the main content of your book, and it must be comfortable to read. This paragraph style is what produces that smooth type color you need for the background against which the contrasting heads and subheads stand out. … Continue reading →

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Posted in Book Design, Book Production, Pre-release Excerpts, Readability, Recent Posts, Typography | Tagged Adobe InDesign, body copy, Book Design, character styles, Design Issues, graphic design, paragraph design, paragraph styles, text, Typography | 2 Replies

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Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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