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Tag Archives: Typography

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Keeping your mind open to creative typographic solutions

Skilled Workman Posted on May 10, 2016 by David BergslandMay 10, 2016

One of the main troubles we have in setting books for readability is the set of largely subconscious rules we’ve learned over the years. In an entertaining and useful article today by Jonathan Hoefler named: How to Use Clashing Fonts He gives us several examples showing why it is necessary to break common “rules” in the interest of both style and readability. In the example he gives above, he shows the use of two virtually identical Dutch Old … Continue reading →

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Posted in Book Design, Readability, Recent Posts, Typography | Tagged anointed design, Book Design, Design Issues, good font contrast, Jonathan Hoefler, OpenType, page layout, Readability, Typography | Leave a reply

Book typography: The reality of picking fonts

Skilled Workman Posted on May 3, 2016 by David BergslandMay 4, 2016

The basic parts of type Again, we need some more basic language definitions. You can see above how the point size of the type relates to the ascender, cap height, x-height, baseline, and descender. More importantly, you get a glimpse of things that are important in the world of typography. This illustration is from my font design book, Practical Font Design With FontLab 5, which is available in print as well as ebooks at iBookstore, NookBooks, Kobo, Scribd, and … Continue reading →

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Posted in Book Design, Book Production, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, choosing fonts, Design Issues, font, Typography | 5 Replies

Book Publishing With InDesign CC: Spiral-bound

Skilled Workman Posted on April 19, 2016 by David BergslandApril 19, 2016

Even after over forty-five years, there’s still that little thrill when you see a finished book for the first time. It’s too bad that Amazon won’t carry them. But, they are the best choice for the classroom or self-study. The spiral-bound workbook I had to cut out the Christian marketing section to get the page count below the 470 page maximum for spiral-bound. The only thing I really miss are the color graphics. To get that (and … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB, Kindle book design, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Amazon Kindle, Book Design, Design Issues, epub, graphic design, iBooks, kindle, Kobo, nook, publishing, reality, Self-publishing, Typography | 1 Reply

A free sample of “Book Publishing With InDesign CC” is available

Skilled Workman Posted on April 8, 2016 by David BergslandApril 11, 2016

I’ve published a sample of the new book on the Adobe servers. It’s about 75 pages of the various sections of the book. If you are interested in a review copy I recommend the PDF is reader’s spreads with the full color graphics. Let me know if you are interested. Here’s a link to the page with more information and purchase links. If word processor book production is taking up too much time and the results are … Continue reading →

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Posted in Book Design, Book Production, ePUB, ePUB3, Illustration, New Book Release, On-Demand Publishing, Pre-release Excerpts, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, Christian, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, on-demand, OpenType, page layout, professional, publishing, Readability, reality, Self-publishing, Typography | 3 Replies

The variety in italic fonts is astounding

Skilled Workman Posted on April 7, 2016 by David BergslandApril 7, 2016

Hoefler&Co. posted an excellent article this morning about italic fonts. It covers a dozen varieties (though it seems like more), plus it explains some of the reasons why italics end up with the designs which seem so far from normal.

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Posted in Font Design, News, Recent Posts | Tagged font design, graphics, Typography | 1 Reply

Page Layout Part Six: Designing body copy styles

Skilled Workman Posted on March 15, 2016 by David BergslandMarch 15, 2016

Body copy styles The first formatting decisions I will be talking about are for the body copy. This is what Word calls Normal. Many of the Word docs you get to setup will be entirely locally formatted Normal. It is the main content of your book, and it must be comfortable to read. This paragraph style is what produces that smooth type color you need for the background against which the contrasting heads and subheads stand out. … Continue reading →

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Posted in Book Design, Book Production, Pre-release Excerpts, Readability, Recent Posts, Typography | Tagged Adobe InDesign, body copy, Book Design, character styles, Design Issues, graphic design, paragraph design, paragraph styles, text, Typography | 2 Replies

Basic page layout part four: Getting them to read it

Skilled Workman Posted on March 5, 2016 by David BergslandMarch 5, 2016

Before I get started with this, I need remind you about the goal: a beautiful book which is comfortable to read.  You need a customized set of styles to enable you to keep your book consistent and give you global control over the entire book as you format. Excellent typography is only possible if you understand how to design paragraphs. Styles make paragraph design possible. We will deal with them conceptually, but you should know this is … Continue reading →

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Posted in Recent Posts | Tagged Adobe InDesign, Book Design, Design Issues, page layout, professional, publishing, Self-publishing, Typography | Leave a reply

Basic Page Layout: Part 2, Margins & Columns

Skilled Workman Posted on February 29, 2016 by David BergslandFebruary 26, 2016

This is part two of the new series on page layout from my new book, Self-Publishing With InDesign CC. We continue with two of the most important controls for readability. To the left is an example of bad design. The body text is Berthold Baskerville Book 8/12, while the caption is Adobe Garamond Pro 6/7. So, no one can read it—too small. The columns are so narrow that there are only 7-9 words per line with the average closer … Continue reading →

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Posted in Author Writing, Book Design, Book Production, New Book Release, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book Design, Column, graphic design, margins, page layout, publishing, Self-publishing, Typography | Leave a reply

Basic page layout: Part One, Book size

Skilled Workman Posted on February 26, 2016 by David BergslandFebruary 26, 2016

As I get ready to release my new book, Self-Publishing With InDesign CC, I want to share some of the basic ideas in the book. Self-publishers rarely know page layout standards So, this little series will help with some of those basic decisions you need to make. Setting up your book to be read: One of the more daunting aspects of book design for the inexperienced is page layout. Most people have Word experience and as I have said … Continue reading →

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Posted in Book Design, Book Production, New Book Release, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, Design Issues, graphic design, InDesign, InDesign CC, page layout, Self-publishing, Typography | Leave a reply

Butterick’s Practical Typography, a new online book

Skilled Workman Posted on February 15, 2016 by David BergslandFebruary 15, 2016

A new typography resource, beautifully done Graphics.com gave a link today to an online book, Butterick’s Practical Typography [shareware, to use an old term] which looks to have some excellent pieces. I just read the first article: Drowning the Crystal Goblet. It is quite good. In it, the concept of invisible typography is taken apart. As I have taught that for years, it was good for me to hear the counter arguments. The second article: Typography in … Continue reading →

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Posted in Book Review, New Book Release, Recent Posts, Typography | Tagged practical, setting type, shareware, The Crystal Goblet, Typography, Web typography | 3 Replies

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Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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