Tag Archives: publishing
Printing has changed, but it’s certainly not dead…
I read a good article this morning from My Print Resource talking about the slow slide of offset lithography to a minority process. However, it will still be the largest segment of printing. Many of the new self-publishers are not aware that printing is still a huge industry, and that on-demand printing (like we use) is only a small portion of the industry. It’s interesting that this article still sees the huge growth of inkjet as a … Continue reading →
When marketing your books, keep it real
There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing. The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what … Continue reading →
Review: The Self-Publishers Ultimate Resource Guide from The Book Designer team
It’s hard not to be really disappointed. Joel has been a superb source of data and knowledge for many years. But there is no information here. This book is just a list of resources There is nothing here except a list of people I’ve never heard of. Of course, I live life in a relatively small niche. None of the people I know as resources in these categories are listed. I have no reason to think any of … Continue reading →
Why InDesign is even less optional than it was
Click to enlarge As you know, I am convinced that you are hurting your chances with your book if you do not use InDesign in the production process. This is even more true now that InDesign CC 2014 has added the direct export of fixed layout ePUBs. Plus, no one exports the quality of PDF produced by InDesign for print and downloadable PDFs. InDesign now has five ebook export options Actually, with all the options, there are even … Continue reading →
The digital wave continues…
A quote from Publishing Executive magazine: Entertainment & Media Outlook Highlights Underlying Trends of Digital Shift June 4, 2014 By Denis Wilson BooksConsumer books electronic revenue will reach US$8.7 billion in 2018, up from US$4.5 billion in 2013, a CAGR of 14 percent. Digital revenue will overtake consumer books print/audio revenue in 2018 with growth in tablets encouraging digital consumption of books. No surprises. But the trend appears to be accelerating. Advertising is shifting largely to mobile. It’s … Continue reading →
The state of publishing is becoming a bit more predictable
Shatzin has an excellent post today. He still sees the development of larger and larger publishers resulting in a global dominance of someone. Online book sales are inevitably going to increase their percentage. There will be a larger separation between books of text and books with graphics. Much more: you should read the article.
Continue reading →Brick & mortar bookstores continue to be in trouble
Yes, I know this is not news to many of you. But it serves as a good reminder to see the Publishers Weekly article this morning showing that Books-A-Million is still diving with sales of books & magazines down nearly 10% over the past year. Our local Barnes & Noble has become irrelevant because they have nothing but best sellers and traditional publishers in their store here. In fact, the store is now barely half books. It’s very … Continue reading →
Book Production speed becomes more important…
Mark Coker makes the following prediction for 2014: Production takes on increased importance in 2014 – One of the most important secrets to ebook publishing success is to write more books. As a writer, your writing is your unique creation. It’s your product. Authors who write great books (and produce more of them), are the authors who build sales and platform the fastest, because each new book represents an opportunity to please existing fans and hook new … Continue reading →
Book Production Charges are often ridiculous!
I received this post today from GoodReads purporting to give reasonable figures for editing and page layout for books. The table is from the original blog posting. While these may be common charges for freelancers living in large cities, they only serve to show how far out of touch the bi-coastal publishing industry has gotten. Let me give you some idea of what we are talking about here. I just finished a non-fiction book today with 124,000 … Continue reading →