Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the following: Fiction authors are unknown Fiction is marketed to a much wider audience who is initially unknown by the author. The new author needs to work very hard on becoming known. Giving away books is essential as … Continue reading →
I was talking to my author friend, Guy Stanton III, today and he shared this with me. Many of you already know this, but it’s worth a mention anyway. You know what’s really ironic, David, about combining all the books into one boxed set? I will make more money on the sale of the boxed set than if I had sold the entire series individually, but what’s even cooler is that the customer is going to pay … Continue reading →
I read a good article this morning from My Print Resource talking about the slow slide of offset lithography to a minority process. However, it will still be the largest segment of printing. Many of the new self-publishers are not aware that printing is still a huge industry, and that on-demand printing (like we use) is only a small portion of the industry. It’s interesting that this article still sees the huge growth of inkjet as a … Continue reading →
There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing. The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what … Continue reading →
It’s hard not to be really disappointed. Joel has been a superb source of data and knowledge for many years. But there is no information here. This book is just a list of resources There is nothing here except a list of people I’ve never heard of. Of course, I live life in a relatively small niche. None of the people I know as resources in these categories are listed. I have no reason to think any of … Continue reading →
Click to enlarge As you know, I am convinced that you are hurting your chances with your book if you do not use InDesign in the production process. This is even more true now that InDesign CC 2014 has added the direct export of fixed layout ePUBs. Plus, no one exports the quality of PDF produced by InDesign for print and downloadable PDFs. InDesign now has five ebook export options Actually, with all the options, there are even … Continue reading →
A quote from Publishing Executive magazine: Entertainment & Media Outlook Highlights Underlying Trends of Digital Shift June 4, 2014 By Denis Wilson BooksConsumer books electronic revenue will reach US$8.7 billion in 2018, up from US$4.5 billion in 2013, a CAGR of 14 percent. Digital revenue will overtake consumer books print/audio revenue in 2018 with growth in tablets encouraging digital consumption of books. No surprises. But the trend appears to be accelerating. Advertising is shifting largely to mobile. It’s … Continue reading →
Shatzin has an excellent post today. He still sees the development of larger and larger publishers resulting in a global dominance of someone. Online book sales are inevitably going to increase their percentage. There will be a larger separation between books of text and books with graphics. Much more: you should read the article.
Continue reading →Yes, I know this is not news to many of you. But it serves as a good reminder to see the Publishers Weekly article this morning showing that Books-A-Million is still diving with sales of books & magazines down nearly 10% over the past year. Our local Barnes & Noble has become irrelevant because they have nothing but best sellers and traditional publishers in their store here. In fact, the store is now barely half books. It’s very … Continue reading →
