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Category Archives: Book Design

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How your readers see your letters: legibility

Skilled Workman Posted on June 13, 2012 by David BergslandJune 13, 2012

8. No ALL CAPS As mentioned in the underline section, setting letters in all caps is the other way to emphasize words on a typewriter. Typesetting has many more options like italic, bold, bold italic, small caps. Plus we can use a larger size, a different font, a different color, and more. In fact, we must be careful we do not get carried away in our enthusiasm for all the options at our disposal. ALL CAPS IS … Continue reading →

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Posted in Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged All caps, easy reading, font, helping my readers comprehend, legibility, Letter case, Readability, Sans-serif, setting type, type design, typesetting, Typography, X-height | 1 Reply

You must learn to produce your own book

Skilled Workman Posted on June 11, 2012 by David BergslandJune 11, 2012

For the past two decades, I have taught digital publishing skills. For the past fifteen years I have written and published books, both traditionally and on-demand. I have taught skills to present digital content transparently, effectively, and gracefully. I’ve learned how to present reader-centered books to my students and followers. But Word [and word processors in general] cannot do this. There are skills and capabilities that are necessary which are simply not available in Office. Here’s a … Continue reading →

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Posted in Book Design, ePUB, Kindle book design, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Book Design, CS6, designing your book, desktop publishing, ebook design, epub, how do I design my book, how do I self-publish, InDesign, word, Word processing | 5 Replies

About the use of quote characters

Skilled Workman Posted on June 6, 2012 by David BergslandJune 6, 2012

6. Real quotes and apostrophes Here is another place where typewriters are limited by the lack of characters. All typewriters have is inch and foot marks. Quotation marks and apostrophes look very different. This is another typographical embarrassment when used incorrectly. There are more keystrokes you need to learn, though you can solve most of the problems by turning on Use Typographer’s Quotes in Type page of Preferences. The shortcut is Command+Option+Shift+’ by default to toggle this … Continue reading →

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Posted in Book Design, Self-publishing, Typography | Tagged Adobe InDesign, Bringhurst, curly quotes, Dash, Elements of Typographic Style, Personal computer, Quotation, Quotation mark, smart quotes, typographers quotes, Typography | Leave a reply

What’s your niche? It determines your strategy

Skilled Workman Posted on June 4, 2012 by David BergslandJune 4, 2012

Niche writers to limited markets Here we begin to see the modern reality of publishing. The change is of the same type as we saw with the conversion in television from three, then four, gargantuan mass-market networks to the current reality of thousands of channels on cable and satellite. The same thing has happened in magazines where there are now over 10,000 magazines in the US alone. There are now millions of active blogs. We are currently … Continue reading →

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Posted in Author Writing, Book Design, On-Demand Publishing, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Book Design, costs of publishing, costs of self publishing, Google, ibooks books, InDesign, KDP, KDP Select, kindle books, lulu, print books, publishing, what does it cost to self-publish | Leave a reply

The 3 dashes: hyphen, en dash, and em dash

Skilled Workman Posted on May 30, 2012 by David BergslandMay 30, 2012

5. Hyphens, en dashes, and em dashes The next major change we need to discuss is dashes. Typewriters only have one—the hyphen. Type has three—the hyphen, the en dash, and the em dash. All three have very specific usage rules. Hyphen: This is the character used to hyphenate words at the end of a line and to create compound words. For example, 10-point is the normal point size for book publishers’ body copy. In fact, hyphens are … Continue reading →

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Posted in Book Design, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Dash, dashes, em dash, en dash, Hyphen, InDesign, Punctuation | 1 Reply

Here’s a really beautiful look at the future of print

Skilled Workman Posted on May 28, 2012 by David BergslandMay 28, 2012

It’s very sad, but very beautiful if you were involved in print. An ultra-nostalgic look at the transition from print to ebook. It laments that ebooks aren’t permanent. But overall it’s a good video and thought-provoking. The future of print…epilogue

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Posted in Book Design | Tagged Book Design, bookbinding, Design Issues, ebooks, epub, letterpress, publishing, reality, will ebooks last, will print survive | Leave a reply

Writing in InDesign is a true reader service

Skilled Workman Posted on May 28, 2012 by David BergslandJanuary 10, 2018

Writing within InDesign Here I am again recommending a road less traveled by—not unusual in my life and work. Before the choruses rise up in defense of other workflows, let me tell you my reasonings. I fully recognize that most people write in Word. What these people do not realize [in most cases] is this simple fact starts their book with a great handicap. If Word users are publishing their own book, they are missing out on … Continue reading →

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Posted in Author Writing, Book Design, Writing In InDesign | Tagged Adobe InDesign, designing a book, epub, Graphic designer, how do I design a book, how do I touch my readers, IBook, page layout, publishing, publishing my writing, word, writing, writing fully formatted | 3 Replies

Exporting KF8 (a Kindle Fire book) from your book in InDesign

Skilled Workman Posted on May 26, 2012 by David BergslandMay 26, 2012

Producing a KF8 Kindle book Until very recently, I gave some very explicit instructions for the construction of the HTML and CSS needed to step back in time to Amazon’s MOBI format. It was extremely limited in what was allowed. Designers are rarely good coders, and writers even less so. InDesign is the best tool we have at present, but there’s still a long way to go until some of the typographic niceties we rely on in print … Continue reading →

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Posted in Book Design, Kindle book design, Self-publishing, Typography | Tagged Adobe InDesign, Amazon kindle plug-in for indesign, Calibre, E-book, epub, HTML, IBook, InDesign, kindle book design, kindle design, Mobipocket | 2 Replies

Control your spacing & alignments with tabs & fixed spaces

Skilled Workman Posted on May 23, 2012 by David BergslandMay 23, 2012

Tabs and fixed spaces Spaces cause many other problems for people trained in typewriting. On a typewriter, the spacebar is a known quantity. This is because every character in monospaced type is the same width—even the space. This is definitely not true for type. In fact, in type, the space band is often a different size than it was the last time you hit the key. This is caused by several factors. First, the word space character … Continue reading →

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Posted in Book Design, Typography | Tagged Adobe InDesign, InDesign, Justification (typesetting), Leading, Point (typography), Space, typewriter, Word processor | Leave a reply

Space, space and a half, double-space Horrors!

Skilled Workman Posted on May 16, 2012 by David BergslandMay 16, 2012

Space, space and a half, or double space? None of the above! This is why we use leading instead of spacing. Spacing is old typewriter terminology. The three options listed above were the only ones available for typewriters. In almost every case (unless you are trying to mimic a typewriter) a single space is too close, a space and a half is too far, and a double space is ridiculous. Again, the focus has to be on … Continue reading →

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Posted in Book Design, Readability, Typography | Tagged Adobe InDesign, auto leading, autoleading, Bernhard Modern, Futura, Leading, line spacing, Paragraph, Point (typography), setting up line spacing, typewriter | Leave a reply

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Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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