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What’s your niche? It determines your strategy

Skilled Workman Posted on June 4, 2012 by David BergslandJune 4, 2012

Niche writers to limited markets Here we begin to see the modern reality of publishing. The change is of the same type as we saw with the conversion in television from three, then four, gargantuan mass-market networks to the current reality of thousands of channels on cable and satellite. The same thing has happened in magazines where there are now over 10,000 magazines in the US alone. There are now millions of active blogs. We are currently … Continue reading →

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Posted in Author Writing, Book Design, On-Demand Publishing, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Book Design, costs of publishing, costs of self publishing, Google, ibooks books, InDesign, KDP, KDP Select, kindle books, lulu, print books, publishing, what does it cost to self-publish | Leave a reply

The 3 dashes: hyphen, en dash, and em dash

Skilled Workman Posted on May 30, 2012 by David BergslandMay 30, 2012

5. Hyphens, en dashes, and em dashes The next major change we need to discuss is dashes. Typewriters only have one—the hyphen. Type has three—the hyphen, the en dash, and the em dash. All three have very specific usage rules. Hyphen: This is the character used to hyphenate words at the end of a line and to create compound words. For example, 10-point is the normal point size for book publishers’ body copy. In fact, hyphens are … Continue reading →

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Posted in Book Design, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Dash, dashes, em dash, en dash, Hyphen, InDesign, Punctuation | 1 Reply

Exporting KF8 (a Kindle Fire book) from your book in InDesign

Skilled Workman Posted on May 26, 2012 by David BergslandMay 26, 2012

Producing a KF8 Kindle book Until very recently, I gave some very explicit instructions for the construction of the HTML and CSS needed to step back in time to Amazon’s MOBI format. It was extremely limited in what was allowed. Designers are rarely good coders, and writers even less so. InDesign is the best tool we have at present, but there’s still a long way to go until some of the typographic niceties we rely on in print … Continue reading →

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Posted in Book Design, Kindle book design, Self-publishing, Typography | Tagged Adobe InDesign, Amazon kindle plug-in for indesign, Calibre, E-book, epub, HTML, IBook, InDesign, kindle book design, kindle design, Mobipocket | 2 Replies

Control your spacing & alignments with tabs & fixed spaces

Skilled Workman Posted on May 23, 2012 by David BergslandMay 23, 2012

Tabs and fixed spaces Spaces cause many other problems for people trained in typewriting. On a typewriter, the spacebar is a known quantity. This is because every character in monospaced type is the same width—even the space. This is definitely not true for type. In fact, in type, the space band is often a different size than it was the last time you hit the key. This is caused by several factors. First, the word space character … Continue reading →

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Posted in Book Design, Typography | Tagged Adobe InDesign, InDesign, Justification (typesetting), Leading, Point (typography), Space, typewriter, Word processor | Leave a reply

Writing in InDesign is the only sensible choice for writers in the new paradigm of on-demand self-publishing

Skilled Workman Posted on April 25, 2012 by David BergslandApril 27, 2012

The greatly expanded and rewritten Writing In InDesign Second Edition has been released Buy it Now! Versions available so far Spiral-bound premium workbook $19.99 7×10 perfect-bound paperback $17.99 Kindle (with embedded fonts for Fire) $7.99 (Available in the Kindle Lending Library) What started as a relatively small update turned into a large scale revision when I began adapting my popular Writing In InDesign book to the responses and suggestions I received. I have been pleasantly surprised at all the people … Continue reading →

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Posted in Book Design, Christian Design, ePUB, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, epub, FaceBook, IBook, InDesign, IPad, on-demand, Self-publishing, Typography, writing in indesign | 5 Replies

InDesign CS6 is all about promises for the future…

Skilled Workman Posted on April 23, 2012 by David BergslandApril 23, 2012

There are many exciting things to be found in the new version of InDesign. But if you read carefully, most of them are focused on an unspecified future where ePUB3 and HTML5 /CSS3 are the normal standards of ebook publishing. They are not now. In fact, there is no ePUB3 reader in common use at this time. In fact, there is really nothing out there for readers of ePUB books. I love CS6. It makes excellent ePUBs. … Continue reading →

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Posted in Book Design, ePUB, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Adobe Creative Suite, Adobe InDesign, Amazon Kindle, Creative Suite 6, CS6, E-book, epub, IBook, InDesign, publishing | Leave a reply

Using styles enables global control of your book’s typography

Skilled Workman Posted on April 18, 2012 by David BergslandApril 18, 2012

Today I’m mentioning the basic structure of typography. There is one concept which enables typography as we know it in modern book publishing. This is the concept of styles. These styles are contained in styles panels. InDesign has five of them: paragraph, character, object, table, and cell. Styles are also available in word processors—even though they are not nearly so powerful there. What is a style? A style is a collection of specialized typographic defaults that can … Continue reading →

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Posted in Self-publishing, Typography | Tagged Adobe InDesign, Book Design, character styles, InDesign, page layout, paragraph styles, publishing, typesetting, Typography, Word processor | Leave a reply

Typography: Type has nothing to do with typing

Skilled Workman Posted on March 21, 2012 by David BergslandMarch 21, 2012
Irrelevant graphics are not helpful

It is obvious that even the terminology is different. However, we have hardly begun. Much more significant than the new language are the actual mechanics of typesetting. The rules have changed! In fact, one of the difficulties in teaching publishing classes today involves a paradox. Writing classes are secretarial. Classes all teach writing using Word: but Word cannot produce professional typography or the formatting services required by the reader. Writing groups assume Word: if you give them … Continue reading →

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Posted in Recent Posts, Typography | Tagged Adobe InDesign, desktop publishing, InDesign, type, typing, Typography, word, Word processing, Word processor | Leave a reply

The easy way to fix your default paragraph and character styles

Skilled Workman Posted on March 7, 2012 by David BergslandMarch 7, 2012

I received this question today from a friend: I made some mistakes when I set the original para styles and they have become some sort of default that has to be corrected for every new project. Do I have to delete the whole thing and start over again? I can do it, but I hope I can do it an easier way. Resetting your paragraph defaults is very easy. To do it globally (for InDesign as a whole), … Continue reading →

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Posted in Book Design, On-Demand Publishing, Typography | Tagged Adobe InDesign, character styles, Dialog box, Document, Document Management, fixing defaults, InDesign, Paragraph, paragraph styles, setting defaults | Leave a reply

Getting set up to freely create your type

Skilled Workman Posted on February 15, 2012 by David BergslandFebruary 15, 2012

One of the more daunting aspects of book design for the inexperienced is page layout. Most people have Word experience and as I have said countless times already—Word cannot do professional page layout. In fact, it is worse than that because Word’s feeble attempts give you bad habits and poor expectations—which must be corrected. I’m assuming that you have your preferences set up; and that you have designed a good, efficient workspace that fits your style of … Continue reading →

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Posted in Book Design, Typography | Tagged Adobe InDesign, Book Design, Design Issues, epub, InDesign, kindle, Microsoft Word, OpenType, page layout, Photoshop, publishing, reality | Leave a reply

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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