Typography does not start with font design
This is the first major confusion in typography. Many believe that typography is font choices. They spend a huge amount of time on which fonts to choose, how fonts developed historically, and the reader reactions to these fonts. This indeed is a good portion of typography, but this pursuit misses the entire point. The point of typography is to use words to communicate. Font choices can help—but this is really a small portion of what we need … Continue reading →