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Tag Archives: page layout

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Does quality matter in the new publishing paradigm?

Skilled Workman Posted on May 1, 2013 by David BergslandMay 1, 2013

As I have been experiencing, learning, teaching, and writing about on-demand self publishing over the past decade or two [I actually started self publishing ebooks in 1993 or 4], one area of book design has slid right past most of the new authors. This is quality. We won’t even discuss how quality dropped in the slide from letterpress to offset. That’s back in the dark ages, pre-digital. Silly person! That doesn’t matter any more. The one that … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Leadership, On-Demand Publishing, Recent Posts, Self-publishing, Writing In InDesign | Tagged Amazon Kindle, Barnes & Noble, epub, iBooks, InDesign, IPad, kindle, nook, page layout, Typography, word, Word processing | 16 Replies

Typography does not start with font design

Skilled Workman Posted on January 5, 2013 by David BergslandJanuary 5, 2013

This is the first major confusion in typography. Many believe that typography is font choices. They spend a huge amount of time on which fonts to choose, how fonts developed historically, and the reader reactions to these fonts. This indeed is a good portion of typography, but this pursuit misses the entire point. The point of typography is to use words to communicate. Font choices can help—but this is really a small portion of what we need … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Christian Design, Self-publishing, Typography | Tagged Book Design, font, font design, formatting, graphic design, page layout, Typography | 2 Replies

Setting up your book to be read: page layout

Skilled Workman Posted on August 6, 2012 by David BergslandAugust 6, 2012

Page layout basics One of the more daunting aspects of book design for the inexperienced is page layout. Most people have Word experience and as I have said countless times already—Word cannot do professional page layout. In fact, it is worse than that because Word’s feeble attempts give you bad habits and poor expectations—which must be corrected. Many settings have to be covered for every document. Many of these are set up as you go through the … Continue reading →

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Posted in Author Writing, Book Design, Recent Posts, Self-publishing, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, epub, file management, GIF, InDesign, JPEG, kindle, page layout, pdf, PNG, Portable Document Format | 1 Reply

Drop caps

Skilled Workman Posted on July 25, 2012 by David BergslandJuly 25, 2012

Drop caps One of the typographic devices used to indicate the beginning of a story or chapter is the drop cap. In this use, the first letter or letters of the first paragraph is (are) made large enough to be three, four, or five lines of type tall and inset into the paragraph. The first-lines of that paragraph are tabbed around the letter or letters. First of all, this is very easy with page layout software. InDesign’s implementation … Continue reading →

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Posted in Book Design, Readability, Typography, Writing In InDesign | Tagged Book Design, desktop publishing, drop cap, page layout, Typography | Leave a reply

First-line indents and a second interior alignment

Skilled Workman Posted on July 18, 2012 by David BergslandJuly 18, 2012

First-line indents I have briefly touched on first-line indents for body copy paragraphs in talks about styles. This is the preferred method of telling the reader that a new topic sentence is being developed—a new thought expressed. I also mentioned my practice of adding a point or two after paragraphs to help the reader see that first-line indent on a busy page. I realize that this is anathema to many, but they should get a life. If … Continue reading →

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Posted in Book Design, Readability, Recent Posts, Self-publishing, Typography, Writing In InDesign | Tagged Book Design, font, letter spacing, page layout, paragraph design, paragraph styles, Type color, Typography, Word processor | 1 Reply

Writing in InDesign is a true reader service

Skilled Workman Posted on May 28, 2012 by David BergslandJanuary 10, 2018

Writing within InDesign Here I am again recommending a road less traveled by—not unusual in my life and work. Before the choruses rise up in defense of other workflows, let me tell you my reasonings. I fully recognize that most people write in Word. What these people do not realize [in most cases] is this simple fact starts their book with a great handicap. If Word users are publishing their own book, they are missing out on … Continue reading →

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Posted in Author Writing, Book Design, Writing In InDesign | Tagged Adobe InDesign, designing a book, epub, Graphic designer, how do I design a book, how do I touch my readers, IBook, page layout, publishing, publishing my writing, word, writing, writing fully formatted | 3 Replies

No, No! to double-space and double-returns

Skilled Workman Posted on May 9, 2012 by David BergslandMay 10, 2012

What follows is an excerpt from my new release, Writing In InDesign Second Edition. ******************************** Typography determines reader reactions It goes far beyond your font choices—important as they are. This is the first and most important thing you must understand. You are not only trying to control or at least predict the reaction of your typical reader to your content. You are also working you make your book a comfortable, friendly, and familiar part of the life … Continue reading →

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Posted in Book Design, Typography | Tagged Adobe InDesign, Book Design, Courier, Enter key, Leading, Monospaced font, page layout, Paragraph, publishing, Readability, Religion and Spirituality, Space, Typography | 1 Reply

Column width: the key to comfortable reading

Skilled Workman Posted on May 2, 2012 by David BergslandMay 2, 2012

Be very careful with your column choices—especially in books. (It’s the main reason blogs and ebooks are so hard to read.) Your focus must be easy, comfortable readability. Generally, the asymmetrical (off-center) layouts with wide margins are good. Of course, you can go crazy and make things totally illegible. Modern style tends to be chaotic, splashy, and overly complex. But your innate taste and discretion should keep these tendencies in check. The problem, of course, is that taste … Continue reading →

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Posted in Book Design, Readability, Typography | Tagged Book Design, Book size, column width, page layout, Readability, reading, Typography | Leave a reply

Margins are more important than many think: Make the margins bigger

Skilled Workman Posted on April 28, 2012 by David BergslandApril 28, 2012

Make the margins bigger | I love typography, the typography and fonts blog. The I Love Typography blog is often over the top. Even as a typographer who has focused his career on type—both font design and page layout (the two parts of typography)— this blog is always fun, often beautiful, but commonly irrelevant to my daily work. On the other hand, the item discussed in the posting this morning is critical to excellence in typography. Margins … Continue reading →

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Posted in Book Design, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, page layout, publishing, Readability, type design, Typography, Word processor | 2 Replies

Using styles enables global control of your book’s typography

Skilled Workman Posted on April 18, 2012 by David BergslandApril 18, 2012

Today I’m mentioning the basic structure of typography. There is one concept which enables typography as we know it in modern book publishing. This is the concept of styles. These styles are contained in styles panels. InDesign has five of them: paragraph, character, object, table, and cell. Styles are also available in word processors—even though they are not nearly so powerful there. What is a style? A style is a collection of specialized typographic defaults that can … Continue reading →

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Posted in Self-publishing, Typography | Tagged Adobe InDesign, Book Design, character styles, InDesign, page layout, paragraph styles, publishing, typesetting, Typography, Word processor | Leave a reply

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This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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