New Styles for ePUBs in InDesign —this is one of the wonderful things I discovered while I was researching and testing for the revised procedures for making excellent ePUBs in my new book, Niche Publishing for Believers Using InDesign. I was just going edit/proof my old Book Publishing book. It’s twelve years old or a little more. But as I got into it, I ended up with a massive revision. I have learned so much in the … Continue reading →
David Blatner defines design in his latest weekly posting on Linked-In. It seems good enough to me so I decided to share it with you. It’s not earth shaking, and has nothing to do with spiritual reality. But my hope is that you find it helpful. David Blatner defines design What is design? Design is not about making stuff look pretty. It’s not about making it “pop” or look cool. Design, at its core, is the practice … Continue reading →
Araldo is a headline font with spunk for today. I needed something with a little life for my new book production group: Biblia Serif, Dreatha, and now Araldo. This new font family is doing well for me. Biblia Serif and Draetha are both excellent book production font families. In other words, they are not memorable. In fact, if they do their job well, you don’t even notice them. But as I mention in the flyer to the … Continue reading →
This is just a quick note about some free font design resources which provide good typographic knowledge. I’m mentioning this because a large portion of my readers don’t come out of a professional graphic design or typographic background. These things are often not known by authors whose background is mostly found in Office and free design apps. The longer you work in page layout, the more important fonts and font design become for many if not most … Continue reading →
It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →
The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring many key facts. Mike Shatzkin gives us some insight Here’s a quote from today’s post. He sees tradpub missing the elephant in the dining room—Amazon One “tell” is that Amazon doesn’t believe ebook sales are reducing, they … Continue reading →
Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →
I thought a good way to start the new year would be a 2018 ebook conversion guide. Things changed quite a bit in 2017. Plus, CC 2018 added some handy new features. Remember, I have a seemingly unusual attitude. I believe that spending a lot of time hand-coding a book is a waste of time. The good news is that InDesign CC now works well enough to make writing code unnecessary. 2018 ebook conversion guide As you know, … Continue reading →
The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →
I’ve waited a long time to write this: InDesign CC 2018 adds borders to shading! This is one I’ve been pushing for over the past decade or so. I was excited when they added paragraph shading. I never could understand why the borders weren’t added at the same time. Regardless, the InDesign team added them for this update. Finally, we have a good sidebar solution for ePUBs This has always been a major hassle in ePUB design. Sidebars simply don’t work … Continue reading →