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Tag Archives: challenges

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Peace relax mitigations working better than 1918

Skilled Workman Posted on April 1, 2020 by David BergslandApril 1, 2020

Peace relax mitigations working better than 1918. I received a post from Grady’s Fire in my bones blog today. As you can see from the graphic he used, to the left, we tried many of the same things in 1918. I know it’s different times—no air travel then, we had no antibiotics to use until WWII, no anti-virals, and many more things. BUT, with 103,000,000 people in that day and 675,000 killed, that’s .5% killed. If we have … Continue reading →

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Posted in Discipleship, Leadership, Ministry, News | Tagged bible, birth pangs, challenges, covid-19, Discipleship, Jesus, mitigation, pandemic, prophetic, reality, second coming | 3 Replies

The distraction of COVID-19 fear is foolishness

Skilled Workman Posted on March 29, 2020 by David BergslandMarch 29, 2020

The distraction of COVID-19 fear is foolishness. I’m not saying that the virus is not dangerous. You should be following the CDC guidelines. But the fear is foolishness. Life in the flesh is a terminal condition. Your flesh is going to die. There have only been two men in history whose flesh did not die: Enoch and Ezekiel. This is nothing new and the death of your flesh is no big deal. Unless, of course, you have … Continue reading →

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Posted in Discipleship, Ministry | Tagged biblical, challenges, Discipleship, God, Jesus, reality | Leave a reply

Building powerful presentations with type

Skilled Workman Posted on August 30, 2018 by David BergslandAugust 30, 2018

I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and clean with legible fonts. Simple, right? Certainly not! You’re fighting habitual reader/listener issues—boredom, attention deficit, ignorance, and a host of other issues. Your presentation needs to be one of your most powerful tools. You need superior tools—and … Continue reading →

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Posted in Marketing, Recent Posts | Tagged Adobe InDesign, anointed design, challenges, Design Issues, Typography | Leave a reply

Book marketing sanely gets attention the old-fashioned way

Skilled Workman Posted on April 16, 2018 by David BergslandJune 2, 2020

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing | Leave a reply

New InDesign update arrives with nice feature upgrades

Skilled Workman Posted on March 16, 2018 by David BergslandMarch 22, 2018

The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things which might interest you. You can find them at Adobe’s What’s New page. Dealing with consecutive paragraphs As you probably recall, if you had shading or borders applied to consecutive paragraphs, you were forced to have a style … Continue reading →

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Posted in Book Design, Book Production, ePUB, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, epub, graphic design, InDesign, page layout, Typography | Leave a reply

Believe your book will change lives

Skilled Workman Posted on February 5, 2018 by David BergslandMarch 23, 2020

Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will make them money. That may drive your publisher, but it will not drive your readers. Here’s a quote from Susan: Do I believe that my book has the power to help someone change their life for eternity? … Continue reading →

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Posted in Discipleship, Marketing, Recent Posts | Tagged author, Book Design, book marketing, challenges, Design Issues, Discipleship | Leave a reply

Kindle image size rules change again

Skilled Workman Posted on January 15, 2018 by David BergslandJanuary 15, 2018

Again, Kindle image size rules change. Not a whole lot, but the new outrageous Kindle image sizes become more understandable. I was reading a Kindle formatting guide, from Amazon, the other day which said full-width images needed to be 3000 pixels wide. This is not that bad. However, in Aaron Shepard’s Publishing Blog today, I read the following paragraphs: But not long ago, I received one of those dread quality notices from Amazon, in this case warning me of … Continue reading →

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Posted in Book Design, Book Production, Kindle book design, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, Design Issues, graphics, kindle, page layout | 2 Replies

2018 publishing realities are no surprise

Skilled Workman Posted on December 13, 2017 by David BergslandDecember 13, 2017

The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring many key facts. Mike Shatzkin gives us some insight Here’s a quote from today’s post. He sees tradpub missing the elephant in the dining room—Amazon One “tell” is that Amazon doesn’t believe ebook sales are reducing, they … Continue reading →

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Posted in Author Writing, News, Self-publishing | Tagged Amazon, Amazon Kindle, Book Design, challenges, Christianity, forecast, new year, professional, publishing, reality, Self-publishing | Leave a reply

Some new year self-publishing trends for 2018

Skilled Workman Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of books is growing like crazy, but the number of readers hasn’t changed much since 2012. Amazon will continue to streamline operations for book publishing. There’s good reason to believe that Createspace will disappear and print books will … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing | 1 Reply

The ebook future grows complex

Skilled Workman Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming a problem as the Apple marketers constantly change their marketing lingo. At least monthly, Apple bounces one of my ebooks because I am using what they told me to use, i.e. the iBookstore, and now they don’t … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing | 2 Replies

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I rarely use phones.
Email is best: david at bergsland dot org
275 Sandalwood Dr, Rochester, NY 14616
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium. The Skilled Workman was begun in 2011 dealing with spiritual teachings about our Messiah and the Holy Spirit he sent to us to help us. If you want to meet Jesus, click here.

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