Tag Archives: Publishing and Printing

Book Production speed becomes more important…

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Mark Coker makes the following prediction for 2014: Production takes on increased importance in 2014 – One of the most important secrets to ebook publishing success is to write more books. As a writer, your writing is your unique creation. It’s your product. Authors who write great books (and produce more of them), are the authors who build sales and platform the fastest, because each new book represents an opportunity to please existing fans and hook new … Continue reading →

Author beware! You are responsible to make good choices

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Dave Bricker posted a long article today about the dangers of publishing without knowing the expenses and requirements of book production. You need to read the article if you are ignorant of the scams perpetrated on authors. Most publishers you run across with a quick Google search as you start your hunt for help will be vanity houses seeking to scam the author. There are countless people lusting after your production money This is where you need … Continue reading →

One main benefit to self-publishing and ebooks: unlimited shelf life

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Here’s a quote from my new book, Writing In InDesign CC, due out soon. I don’t know about you, but I tend forget this in the heat of the moment as I am launching a new book. “Sales continue to grow: Unless you are publishing very unique time-limited work, on-demand sales slowly grow and continue to grow. Because there are no warehousing issues, there are no reasons to stop selling your books. In many cases, your sales will … Continue reading →

Just released a 69 page preview of my Self Publishing Handbook

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The book is due out in May, 2013. It will be called: Practical Professional Self Publishing Handbook The book is written for those authors who recognize that professional production is key to having their books taken seriously. They are also tired of paying hundreds or thousands of dollars every time they release a book. In addition, they are sick of the need to be constantly contacting their designer to get special previews, gift editions, updates, and all … Continue reading →

If you want a true glimpse of printing: current letterpress printing here’s a video

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If you have 40 years in printing as I do, this video is a real joy. If you are a new self publisher, it will give you a much better feel for printing.  http://vimeo.com/62635922 Here’s a glimpse of traditional printing, before on-demand printing But actually, this is close to on-demand letterpress. This will open your eyes a bit to how printing works. It a beautiful glimpse of modern letterpress. Letterpress is that type of printing brought into … Continue reading →

Dealing with bleeds & crossover images

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Bleeds A bleed is needed when you produce a design where the ink goes to the edge of the paper. (On-demand printers will normally not allow type to come any closer than .375” or .5” from the edge of the trim size.) Printers and printing presses can never print to the edge of the paper. The ink or toner will run off and build up on the back side of the paper. This will not only ruin … Continue reading →

You need your own publishing house

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Having your own publishing house is a decision you need to make In today’s version of the publishing industry, you need one regardless. Even if you sell all your books to the big six, you’ll need a way to market yourself and help your book sales. This is much like the fact that all artists need a studio name. You need a professional interface with the world. On the practical side, you need to think about how … Continue reading →

Writing books in InDesign

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Here I am again recommending a road less traveled by—not unusual in my life and work. Before the choruses rise up in defense of others, let me tell you my reasonings. I fully recognize that most people write in Word. What they do not realize [in most cases] is this simple fact starts their book under a great handicap. They are missing out on the best tools for communicating with readers. At this point, I have been … Continue reading →

Page Layout for the New Publisher

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Part two: in the series developing my new book, “The New Publisher” Written and published in May, 2011 © David Bergsland • All Rights Reserved Mankato, Minnesota • http://radiqx.com Please let us know if there is anyway we can help you in you publishing endeavors. Page layout basics Setting up your book to be read One of the more daunting aspects of book design for the inexperienced is page layout. Most people have Word experience and Word cannot … Continue reading →