There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing. The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what … Continue reading →
OK! I’m a little punch-drunk I’ve been through this before. In fact, I’ve been through it five times now. it’s been pretty much non-stop since 1991. My life and career [yours too, probably unless you’re a kid born after 1980—especially after 1990] has been radically transformed on a continual basis since 1990 with five major paradigm shifts. Hand-drawn art and metal type to photo-production [Offset Lithography]—the 1960s & seventies: I started in the midst of this change. My … Continue reading →
Click to enlarge As you know, I am convinced that you are hurting your chances with your book if you do not use InDesign in the production process. This is even more true now that InDesign CC 2014 has added the direct export of fixed layout ePUBs. Plus, no one exports the quality of PDF produced by InDesign for print and downloadable PDFs. InDesign now has five ebook export options Actually, with all the options, there are even … Continue reading →
This is another package I’ve put up on Creative Market. An excellent image of good seed sprouting in good soil… A four-font serif family named Artimas. A good start to a card design This stuff is just useful and at a very good price. The retail cost is well over $100. This package is: Only $29
Continue reading →I have a unique perspective on this because it was one of my primary skills as a graphic designer for many years. This was in the pre-digital bad ol’days where everything was done by hand [type, photos, graphics] and pasted up on large mechanical boards with 2-16 pages per board. Now, I certainly realize that digital has changed the industry a lot. I taught digital printing production for well over a decade—wrote textbooks about the process. Email … Continue reading →
