Adding anchored objects can be a little tedious. One of the most painful aspects of making anchored frames to hold illustrations, sidebar notes, or headlines is the tediousness of the repetitive filling out of the anchored object dialog box. The simple solution is to make those settings in an object style. Then all you do is place the object as an inline graphic and hit the shortcut to convert it to an anchored object and to offset it where you need it. Or …Continue reading →
print, death of print, interactive advertising, print advertising, traditional advertising, interactive marketing, Forrester Research, Ad Age : By Bob Sacks : Publishing Executive. Yes, we all know this, but we need to constantly remind ourselves. Media, communication, & publishing have radically and irrevocably changed. Like it or not — it’s reality. This is a short but good article with some good stats. We need to get on our faces and ask the Lord what that means to …Continue reading →
This is an old draft I forgot to publish. I’m not sure the link even works. There is an excellent article by Dr. Joe Webb today in What They Think. It’s an analysis of the printing industry and the changes it faces. It a point of view that we as designers need to be aware of as we change from traditional printing to the on-demand model with research and fulfillment happening online. We need to be aware that many …Continue reading →
WhatTheyThink Economics & Research Center – Printing Industry Economics, Trends and Research. I know this is not news to any of you, but the level of change is really remarkable. I hope the link above takes you to Dr. Webb’s article, as it is excellent — a sober analysis of what is happening to theprinting industry as a whole. It is a time a real change and excellent opportunity.