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David Bergsland

The Skilled Workman: Helping people self-publish books

David Bergsland
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Tag Archives: professional

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Book marketing sanely gets attention the old-fashioned way

David Bergsland Posted on April 16, 2018 by David BergslandApril 16, 2018

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing

Powerful book design font groups are rare

David Bergsland Posted on December 23, 2017 by David BergslandDecember 23, 2017

For the holidays, I set up a 64% Off sale for one of my powerful book design font groups on MyFonts. This includes the font families of Librum, Librum E, Librum Sans, Bookish, Bream, and Bulkr. So, instead of the normal $25 a … Continue reading →

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Posted in Book Design, Book Production, Fonts for sale, Hackberry Fonts, Recent Posts, Sales | Tagged Book Design, font design, holiday sale, OpenType, professional, publishing, Typography

2018 publishing realities are no surprise

David Bergsland Posted on December 13, 2017 by David BergslandDecember 13, 2017

The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring … Continue reading →

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Posted in Author Writing, News, Self-publishing | Tagged Amazon, Amazon Kindle, Book Design, challenges, Christianity, forecast, new year, professional, publishing, reality, Self-publishing

Some new year self-publishing trends for 2018

David Bergsland Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing

2018 ebook conversion guide using InDesign CC

David Bergsland Posted on November 28, 2017 by David BergslandNovember 28, 2017

I thought a good way to start the new year would be a 2018 ebook conversion guide. Things changed quite a bit in 2017. Plus, CC 2018 added some handy new features. Remember, I have a seemingly unusual attitude. I believe … Continue reading →

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Posted in Book Design, Book Production, ePUB, Kindle book design, News, Recent Posts | Tagged Adobe InDesign, Amazon Kindle, Book Design, Design Issues, E-book, epub, graphic design, iBooks, kindle, Kobo, nook, OpenType, page layout, professional, publishing, Self-publishing

The ebook future grows complex

David Bergsland Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing

The stupid Kindle argument continues unnecessarily

David Bergsland Posted on November 10, 2017 by David BergslandNovember 10, 2017

I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of … Continue reading →

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Posted in Book Production, ePUB, Kindle book design, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, challenges, E-book, epub, graphic design, HTML, InDesign, professional, publishing, Readability, Typography

New release: InDesign CC Book Production, putting books together

David Bergsland Posted on August 26, 2017 by David BergslandAugust 26, 2017

With this final release, InDesign CC Book Production, Putting the book together, my video coursework for book production is complete. This course removes the difficulty and relives the complexity of producing excellent quality, professional books. This is a very practical course. There is … Continue reading →

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Posted in Book Design, Book Production, GraphicDesign, Illustration, New Video Coursework, Recent Posts, Typography, Writing In InDesign | Tagged Adobe InDesign, Amazon Kindle, Book Design, challenges, Design Issues, E-book, epub, graphic design, InDesign, page layout, professional, publishing, Readability, Self-publishing, Typography, Udemy, video coursework

Self-publishers trade publishing dreams need excellence

David Bergsland Posted on June 1, 2017 by David BergslandJune 1, 2017

Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, … Continue reading →

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Posted in Author Writing, Book Design, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing, Typography | Tagged Adobe InDesign, Book Design, challenges, graphic design, InDesign, on-demand, page layout, professional, publishing, Readability, Self-publishing, Typography

Tate closes, authors beware, and other normal advice

David Bergsland Posted on January 31, 2017 by David BergslandJanuary 31, 2017

I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each … Continue reading →

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Posted in Author Writing, Book Production, Marketing, On-Demand Publishing, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, epub, on-demand, professional, publishing, publishing conventions, Self-publishing, vanity press

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David Bergsland
I rarely use phones. Email is best:
david at bergsland dot org
275 Sandalwood Dr Rochester, NY
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium.

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