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David Bergsland

The Skilled Workman: Helping people self-publish books

David Bergsland
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Tag Archives: challenges

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Building powerful presentations with type

Posted on August 30, 2018 by David BergslandAugust 30, 2018

I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and … Continue reading →

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Posted in Marketing, Recent Posts | Tagged Adobe InDesign, anointed design, challenges, Design Issues, Typography

Book marketing sanely gets attention the old-fashioned way

Posted on April 16, 2018 by David BergslandApril 16, 2018

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing

New InDesign update arrives with nice feature upgrades

Posted on March 16, 2018 by David BergslandMarch 22, 2018

The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things … Continue reading →

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Posted in Book Design, Book Production, ePUB, Recent Posts | Tagged Adobe InDesign, Book Design, challenges, Design Issues, epub, graphic design, InDesign, page layout, Typography

Believe your book will change lives

Posted on February 5, 2018 by David BergslandFebruary 5, 2018

Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will … Continue reading →

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Posted in Marketing, Recent Posts | Tagged author, Book Design, book marketing, challenges, Design Issues, Discipleship

Kindle image size rules change again

Posted on January 15, 2018 by David BergslandJanuary 15, 2018

Again, Kindle image size rules change. Not a whole lot, but the new outrageous Kindle image sizes become more understandable. I was reading a Kindle formatting guide, from Amazon, the other day which said full-width images needed to be 3000 pixels … Continue reading →

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Posted in Book Design, Book Production, Kindle book design, Recent Posts, Self-publishing | Tagged Amazon Kindle, Book Design, challenges, Design Issues, graphics, kindle, page layout

2018 publishing realities are no surprise

Posted on December 13, 2017 by David BergslandDecember 13, 2017

The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring … Continue reading →

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Posted in Author Writing, News, Self-publishing | Tagged Amazon, Amazon Kindle, Book Design, challenges, Christianity, forecast, new year, professional, publishing, reality, Self-publishing

Some new year self-publishing trends for 2018

Posted on December 11, 2017 by David BergslandDecember 11, 2017

Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of … Continue reading →

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Posted in Author Writing, Book Production, Marketing, News, Recent Posts, Self-publishing | Tagged Book Design, challenges, Design Issues, professional, publishing, Self-publishing

The ebook future grows complex

Posted on November 17, 2017 by David BergslandNovember 17, 2017

The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming … Continue reading →

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Posted in Author Writing, Book Design, Book Production, ePUB3, Kindle book design | Tagged Adobe InDesign, Book Design, challenges, Design Issues, E-book, ebook, ebook production, professional, publishing, Self-publishing

The stupid Kindle argument continues unnecessarily

Posted on November 10, 2017 by David BergslandNovember 10, 2017

I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of … Continue reading →

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Posted in Book Production, ePUB, Kindle book design, Readability, Recent Posts, Typography | Tagged Adobe InDesign, Book Design, challenges, E-book, epub, graphic design, HTML, InDesign, professional, publishing, Readability, Typography

Class Project MacDonald’s Light Princess free book

Posted on August 30, 2017 by David BergslandAugust 30, 2017

In the new video course, InDesign CC Book Production, Putting the book together, one of the books actually produced is a Class Project MacDonald’s Light Princess. The Light Princess is a delightful, whimsical fairy tale by one of the major influences of … Continue reading →

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Posted in Book Production, New Book Release, New Video Coursework, Recent Posts | Tagged Book Design, challenges, Design Issues, epub, free book, pdf, public domain, publish online

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David Bergsland
I rarely use phones. Email is best:
david at bergsland dot org
275 Sandalwood Dr Rochester, NY
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium.

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