I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and … Continue reading →
It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social … Continue reading →
The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things … Continue reading →
Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will … Continue reading →
Again, Kindle image size rules change. Not a whole lot, but the new outrageous Kindle image sizes become more understandable. I was reading a Kindle formatting guide, from Amazon, the other day which said full-width images needed to be 3000 pixels … Continue reading →
The 2018 publishing realities are no surprise to any of us who have been working and keeping track of sales, books, and so on. Traditional publishers believe they’ve whipped the self-publishing problem. But though there is some stability, they are ignoring … Continue reading →
Sarah, from Marketing Christian Books, has shared some new year self-publishing trends for 2018. There are five things to mull over and I think she’s right. Independent publishing will continue to grow. But this is a mixed blessing. The number of … Continue reading →
The ebook future grows complex — more confusing as far as I can tell. Right now in my work, ebook design is being largely constrained by the limits of Kindle. I’ve mentioned this several times. Increasingly Apple ebooks are becoming … Continue reading →
I’ve been fighting the stupid Kindle argument more and more lately. Kindle remains stupid, as far as formatting is concerned. Kindle’s immense list of things which cannot be done remains. Worse yet, they continue to strip out a lot of … Continue reading →
In the new video course, InDesign CC Book Production, Putting the book together, one of the books actually produced is a Class Project MacDonald’s Light Princess. The Light Princess is a delightful, whimsical fairy tale by one of the major influences of … Continue reading →