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The Skilled Workman: Helping people self-publish books

David Bergsland
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Home→Tags book marketing

Tag Archives: book marketing

Book marketing sanely gets attention the old-fashioned way

Posted on April 16, 2018 by David BergslandApril 16, 2018

It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social … Continue reading →

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Posted in Author Writing, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, author, book marketing, challenges, marketing, professional, realistically, reality, Self-publishing

Believe your book will change lives

Posted on February 5, 2018 by David BergslandFebruary 5, 2018

Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will … Continue reading →

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Posted in Marketing, Recent Posts | Tagged author, Book Design, book marketing, challenges, Design Issues, Discipleship

Curation: a main focus of your blog

Posted on August 3, 2015 by David BergslandAugust 3, 2015

Book business has a good article today entitled: Are content curators becoming more important than content creators? In many ways they are, especially in niches for non-fiction. For example, on my companion blog, Reality Calling, it’s main purpose has become the … Continue reading →

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Posted in Author Writing, Marketing, Ministry, Recent Posts, Self-publishing | Tagged Book Design, book marketing, challenges, Design Issues, graphic design, J. R. R. Tolkien, niche development, non-fiction, publishing, reality, Self-publishing

Writing a book title that works

Posted on May 11, 2015 by David BergslandFebruary 5, 2018

To the left, you see the cover of a book I wrote which includes some of this information. Marketing your book seems too difficult. One of the major problems is the book title. Many things go into writing a book … Continue reading →

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Posted in Author Writing, Book Design, Marketing, Recent Posts, Self-publishing | Tagged book branding, book cover design, book description, book marketing, book titles, ebook discovery, how to sell books, keywords, titles

Marketing tips for fiction and non-fiction: it takes time

Posted on March 23, 2015 by David BergslandMarch 23, 2015

Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the … Continue reading →

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Posted in Book Design, Book Production, Marketing, Recent Posts, Self-publishing | Tagged Adobe InDesign, Book, Book Design, book marketing, design, Digital printing, E-book, fiction, non-fiction, publishing, Self-publishing

Make more with five book sets than 5 single books

Posted on March 3, 2015 by David BergslandMarch 3, 2015

I was talking to my author friend, Guy Stanton III, today and he shared this with me. Many of you already know this, but it’s worth a mention anyway. You know what’s really ironic, David, about combining all the books … Continue reading →

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Posted in Book Design, Book Production, Recent Posts | Tagged Adobe InDesign, Amazon Kindle, Book Design, book marketing, boxed set, Design Issues, E-book, epub, iBooks, Kobo, one book trilogy, page layout, publishing, Self-publishing
David Bergsland
I rarely use phones. Email is best:
david at bergsland dot org
275 Sandalwood Dr Rochester, NY
This site uses the pseudonyms of Bergsland Design for design work; and Radiqx Press for publishing. Both of these have been used for some time beginning in the past millennium.

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