Tag Archives: book marketing

Book marketing sanely gets attention the old-fashioned way

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It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social campaigns may be slowly passing away. Don’t get too excited though. The idea that search engines are pulling back in front of social media is no real surprise. However, it remains true that this applies more to … Continue reading →

Believe your book will change lives

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Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will make them money. That may drive your publisher, but it will not drive your readers. Here’s a quote from Susan: Do I believe that my book has the power to help someone change their life for eternity? … Continue reading →

Curation: a main focus of your blog

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Book business has a good article today entitled: Are content curators becoming more important than content creators? In many ways they are, especially in niches for non-fiction. For example, on my companion blog, Reality Calling, it’s main purpose has become the curation of Christian speculative fiction. These books are hard to find because the major book sites like Amazon, Nook, iBooks, and Kobo have no way to effectively search for them. So, my constant book reviews provide a way for … Continue reading →

Writing a book title that works

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To the left, you see the cover of a book I wrote which includes some of this information. Marketing your book seems too difficult. One of the major problems is the book title. Many things go into writing a book title that works. But it is an issue I’ve been pondering recently. The basic questions are: Who are you & what is your book? If you are like the rest of us, you’ve discovered (or soon will) that your … Continue reading →

Marketing tips for fiction and non-fiction: it takes time

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Joel rarely writes for his blog any more, but it is a treat when he does. Today’s article is an excellent example of why his blog is so good: clean, concise, and useful. We can boil down the advice to the following: Fiction authors are unknown Fiction is marketed to a much wider audience who is initially unknown by the author. The new author  needs to work very hard on becoming known. Giving away books is essential as … Continue reading →

Make more with five book sets than 5 single books

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I was talking to my author friend, Guy Stanton III, today and he shared this with me. Many of you already know this, but it’s worth a mention anyway. You know what’s really ironic, David, about combining all the books into one boxed set? I will make more money on the sale of the boxed set than if I had sold the entire series individually, but what’s even cooler is that the customer is going to pay … Continue reading →