I’ve designed books for myself and others since the mid-1980s. Bergsland Design book production has increasingly been the focus of my teaching, mentoring, and design work. My font designs are commonly font packages for book design. My textbooks and training manuals are directed at book production [or font design].
Bergsland Design book production: I specialize in complex designs for authors who need the power of InDesign but do not have the time or the inclination to learn the software. I thought I’d better give a basic idea of my charges to help you decide if my services can help.
On retainer, by quote, or by the hour
On retainer: I’ve simply served as a developmental resource for several authors on a simple month by month retainer basis. I answer any questions, do simple reviews with commentary during the writing of your book, and help with design ideas. This avoids any hourly charges.
By the hour: I try to keep my rates low. The industry standard is somewhere in the $60 to $150 per hour range. For hourly work, I charge $50 an hour for design work, production work, and consulting (extended email discussions, video discussions on Facetime or Skype, or webinar presentations). Consulting and presentation work varies widely and charges are negotiable.
Learning book production
If you want to learn InDesign for yourself, currently my best explanation on the book production process is found in Book Publishing With InDesign CC. In it I share extensive teaching on typography and paragraph design. I cover the use of InDesign for graphic production and cover design. In addition, I share the procedures necessary to make professional conversions to ebooks: downloadable color PDFs, ePUBs, ePUB FXLs, Kindle books, and Kindle Textbooks [print replica].
Bergsland Design Book Production includes
By quote: My basic production charges include a PDF for a print version and three ebook formats: a downloadable PDF, a reflowable ePUB, and a Kindle version. In the basic package, uploading your book to your account on Createspace, Kindle KDP, Draft2Digital, and Gumroad is included. Smashwords is an extra charge because they are so fussy. My goal is to help you get published, so you receive all the royalties. I will mentor you through the process. I will give you a firm quote before work is begun. You will pay a non-refundable 50% down if you accept the quote. Once the downpayment is received, I’ll start work.
Additionally, I can add an ePUB FXL version, a large print version, or whatever you need. If you are using Lightning Source, SnowFall Press, or any other book printer (on-demand or traditional) I can produce the artwork for you and upload it.
I began teaching digital print production in 1991 after I was the in-house art director of a large, full-color, commercial printer for 8 years. After developing an all-digital book production workflow in my curriculum, I created the materials to teach the process. Delmar Publishing gave me the opportunity to publish the first textbook on the all-digital print workflow in 1995. Since then I have been a very early adopter of Lulu, Createspace, Scribd, Kindle, Nook, Kobo, iBooks, and Gumroad.
Here are some posts about the process
Creative Pro has a good article today about titling fonts. Book design needs titling fonts to make your chapter heads, section titles, and such much better looking, easier to read, and provide a more comfortable reading experience. In general, titling fonts … Continue reading →
I read an excellent article this morning on the importance of designed books. Actually, the article does not mention books, but the concepts apply. Here’s a quote from the interviewee, Dave Snyder Design in the most classic sense is a potent … Continue reading →
Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, … Continue reading →
Today I’m pleased to announce that Hackberry Font Foundry has released Biblia, Biblia Serif, new book production fonts for my friends. This is specifically designed for my cohorts, writers and publishers of Christian fiction and non-fiction. That’s why they are named … Continue reading →
I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each … Continue reading →
There’s a lot of confusion among authors today. Primarily, it shows as: are digital books still increasing? The answer shouts back: Of Course! Here’s a quote from Jane Friedman’s post this morning Looking Back at 2016: “The market for adult … Continue reading →
Yes, I said that InDesign CC 2017 whimpers in under the radar. Version 12.0 has very little for me. Your usage may vary. But, this is all a normal part of the process as software matures. And, have no doubt, InDesign is … Continue reading →
I’ve put this off for years, but it just seemed time. Briskly: new font release is a font made from one sample of my handwriting. An ASCII font (256-character), it will work well for desktop, Web, and ePUB. The only place you will … Continue reading →
Book designers often dread converting books to ebooks — the process of changing a greyscale printed book to various full-color ebooks: downloadable PDFs, ePUB FXL and Reflow, & Kindle books of various flavors from e-ink to large Fire tablet. It … Continue reading →
I received this email today from the Skilled Workman contact form: From Martin at Reedsy simple book formatting: “I’m part of the team behind the Reedsy Book Editor, an online tool that helps independent authors write, collaborate on, and format their projects. … Continue reading →