There’s an excellent article today on Site Pro News called How to Create Shareable, Likable, and Organic Content. Of course, as a writer it bothers me a little that there are two typos in the headline. But the points made by Julia are dead on for all of us who are forced to do marketing.
The amount of advice available is staggering. After all, what is more obvious for a marketer to do than write a book, about what they do and how they do it, giving clear examples of the results achieved by their copywriting. This article is an excellent example of that type of copy.