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Typography does not start with font design — 2 Comments

  1. Is the typographer then primarily a technician or an artist? The latter would presumably at least read the book, if not delve deeper, to gain an understanding of the author’s intent. The former might rely more on rules and visual cues to build something aesthetically pleasing but not necessarily apropos. The question, unfortunately, is this–at what point does the cost of additional improvements to the interior design of a paperback become unreasonable?

  2. For me, a typographer must read all the copy. How else could he do excellent work. Of course, my position is a typographer working on my own work and tightly controlled works of friends.

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