David Bergsland Design is over 50 years old now. There have been many dbas along the way: Radiqx Press, Creative Spirit, Bergsland Design, Hackberry Font Foundry, NuevoDeco fonts, and more I’m sure. I’m an illustrator, graphic designer, font designer, typographer, book designer, marketer, teacher, speaker—always looking for something new to do.
Book Shepherd, Production Specialist, & Mentor
Book production is what I do—unless I am writing or designing fonts. David Bergsland Design has changed a lot since 1967. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.
This site is also the home of the Hackberry font foundry
Over the years I have designed several dozen fonts or more. The culmination of my efforts has been the development of font design groups specifically created to help authors and book designers in book production.
But back to publishing: the main thing is that publishing has radically changed. The actual publishing and distributing of the books are now free. But, only once you have the copy and artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.
David Bergsland Design has grown a great deal.
At this point, my role varies depending on your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, and upload it for you. Or, I can teach you how to do it by mentoring you through the process [with the use of my books].
Increasingly, teachings are being added
I’ve been working in publishing production since 1971. In 1991, I began teaching the materials at the college level. Beginning in 1994 I began writing my first textbook and designing the fonts to be used in its production. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.
Here’s some recent posts:
As usual, Adobe continues to do good work on their apps. In fact, InDesign CC  shows solid growth which is remarkable on such a mature piece of software. Again, there’s virtually nothing done to help to publish ePUBs and no … Continue reading →
This is arguably the best site for paid fonts designed by professionals. Last year [the first year], the sale was excellent. I imagine it will be this year also. … Continue reading →
I’m reminded again that impatience guilt during transition can be tough. As mentioned, we have just made a huge move, to a brand new town [for us]. Due to many reasons, getting the house set up into a home this … Continue reading →
I received a solid article on presentation design this morning. Building powerful presentations with type requires good typographic knowledge and a clear understanding of readability. I don’t think Illene went far enough on some points, but basically, keep it simple and … Continue reading →
It seems like book marketing sanely gets attention the old-fashioned way with well-written content. Sarah, in her blog Marketing Christian Books, has an interesting post this morning called How to get more attention for your books. The idea of intense, seemingly unnatural, social … Continue reading →
The new InDesign update arrives with more than just a bunch of fixes. It gives us new controls for shading and borders in consecutive paragraphs. You can now export a document as individual page PDFs. There are several other things … Continue reading →
Susan, at Marketing Christian Books, makes an excellent point this morning—even for non-believers. You have to believe your book will change lives to market it effectively. This is contrary to the publisher’s position which is to believe your book will … Continue reading →
The Boxy FontSpring introductory offer is really cheap. As my new font family, Boxy, rolls out there is a wonderful intro offer on Fontspring. It currently available at MyFonts, FontSpring, Creative market, and here on this site. As many of … Continue reading →
Again, Kindle image size rules change. Not a whole lot, but the new outrageous Kindle image sizes become more understandable. I was reading a Kindle formatting guide, from Amazon, the other day which said full-width images needed to be 3000 pixels … Continue reading →
Today I ran across this Old Hermann Zapf film [look at the end of the post]. It’s an old film, 1967. But, it starts out with Hermann freehanding large caps with chalk on a chalkboard. It’s breathtaking. The letters look … Continue reading →