David Bergsland design siteDavid Bergsland Design is over 50 years old now. There have been many dbas along the way: Radiqx Press, Creative Spirit, Bergsland Design, Hackberry Font Foundry, NuevoDeco fonts, and more I’m sure. I’m an illustrator, graphic designer, font designer, typographer, book designer, marketer, teacher, speaker, and on & on…

Book Shepherd & Mentor

Book production is what I do—unless I am writing—or designing fonts. David Bergsland Design has changed a lot since 1967. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.

This site is also the home of the Hackberry font foundry

But back to publishing: the main thing is that publishing has radically changed. The actual publishing and distributing of the books is now free. But, only once you have the copy and artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.

David Bergsland Design has grown a great deal.

At this point, my role varies depending upon your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, and upload it for you. Or, I can teach you how to do it by mentoring you through the process [with the use of my books].

Increasingly, teachings are being added

I’ve been working in publishing production since 1971. In 1991, I began teaching the materials at the college level. Beginning in 1994 I began writing my first textbook, and designing the fonts to be used in its production. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.


Comments

Welcome to David Bergsland Design — 7 Comments

  1. I just wanted you to know that I’ve put something in your mailbox.

    However, the real reason is to have an excuse to get another glimpse of the wonderful font you use to re-display this message which is being displayed as Courier as I type. I am curious and wonder what the name is and whether or not it is one of your creations.
    The quick brown fox jumps over the lazy dog.
    Jackdaws love my big sphinx of quartz.

  2. I wish I could help. I really have no idea what is used for the comments. I just looked through the CSS, but I cannot see which font is used for comments. Sorry.

  3. Hi, Bought your book ‘Writing in Indesign 2.5’.
    Read it once, went over it many times … I’ll get it
    sooner or later. But couldn’t figure this one out.

    Do you write your books in ONE BIG DOCUMENT?
    I couldn’t find where you assemble chapters together.

    BTW: I’m using Indesign 6 … is it worth going to indesign cc?
    I hate having to pay for the same software over and over again.
    I should OWN Microsoft Word by this point with all the updated
    versions.

    Oh yea, Tried to sign onto your list … there’s a problem
    When I try to confirm, I get a white page with a reason I can’t
    subscribe

  4. Hi John,

    Yes, I write my books in one big document. Ten years ago or so, I was forced to break them up because InDesign simply couldn’t handle the file sizes I was using. it was a real pain, as I was always wanting to move a page from one chapter to another. On top of that, dealing with 15-20 chapters felt like herding cats. I had no trouble getting things to work. It just was not pleasant and straight forward for me. Many like it—especially if they have different people dealing with different portions of a book.

    However, starting with InDesign 5.5 (as I remember, I think), It was possible to go back and do everything in one document. However, WiInD 2.5 was done with CS6. I looked at the files, and this is where it started with larger pieces (A-F, plus an index), and I finally put it all together into one file with no problems.

    The primary reason was to facilitate the production of ebooks. Kindle’s plug-in for InDesign didn’t work well with the Book Panel.

    Cs6 was really the first version which made a halfway decent ebook. The ePUBs were OK, and Kindle’s plug-in made good Kindle books. However, CC has really added a lot more power into the ebook production workflow. Now the ePUBs produced are better than the hand-coded variety, in most cases. And the fixed layout ePUB FXL can be really handy, plus the now built-in Publish Online capability.

    So, yes, I think CC is necessary. I realize the $20 a month is a pain, but there’s no way round it. For Photoshop, Illustrator and the rest, CS6 seems to work fine. However, I do find I am gradually downloading the most recent versions of PS, AI, Acrobat, and InD. I no longer have to use Dreamweaver, Flash and the rest—for which I am grateful.

    I’m not sure what the sign-up problem is. No one else has reported any problems, and there are now over 700 people who get the posts via email.

  5. David, I was impressed with your article about InDesign. Question: Since I have a time-sensitive book to get out, do you assist anyone in the labor of using InDesign for another author? I’m not being lazy as I Will purchase the program and study it, but I tried to learn it in Junior college and it was hard. I kept going back to Quark Express, which I already knew. Just wanted to know your opinion or gut feelings about me hiring someone to do this for me this time. I have several other books to publish. Thus once I study InDesign more appropriately, I can use it next time. I guess my question is–are you ever for hire?

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