Book Shepherd & Mentor
Book production is what I do—unless I am writing—or designing fonts. Bergsland Design and Hackberry fonts has changed a lot since 1967. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.
This site is also the home of the Hackberry font foundry
But back to publishing: the main thing is that publishing has radically changed. The actual publishing and distributing of the books is now free. But, only once you have the copy and artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.
Bergsland Design and Hackberry fonts has grown a great deal.
At this point, my role varies depending upon your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, and upload it for you. Or, I can teach you how to do it by mentoring you through the process [with the use of my books].
I’ve been working in publishing production since 1971. In 1991, I began teaching the materials at the college level. Beginning in 1994 I began writing my first textbook, and designing the fonts to be used in its production. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.
I received this testimony from an evangelist I have worked with for many years:
Thank you for all the great publishing work you have done for our ministry. You have helped us to produce professional-looking books and products that have been a blessing and benefit to many people. I have recommended your publishing service to a number of people and each one comes back with the same report—they are very happy with your work and have enjoyed working with you. You are doing a great job helping many of us to bring forth the vision that is within our hearts and out onto the printed page where it can be read and received into the hearts of men and women. It reminds me of the skilled workmen who God anointed in the Old Testament to craft the tabernacle and its instruments so that God could have a place to dwell among men. Likewise, God has anointed you as a skilled workman to craft books and materials that can bring forth the presence of God in this New Testament dispensation. You are truly an asset to the Body of Christ.
Tom Shanklin • World Evangelism Fellowship • PO Box 4144 • Mankato, MN 56002 • Website: www.tomshanklin.org
Recent posts from Bergsland Design and Hackberry Fonts
I post on books, indie publishing, typography, book design, font design, and industry news.
Today I’m pleased to announce that Hackberry Font Foundry has released Biblia, Biblia Serif, new book production fonts for my friends. This is specifically designed for my cohorts, writers and publishers of Christian fiction and non-fiction. That’s why they are named … Continue reading →
I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each … Continue reading →
There’s a lot of confusion among authors today. Primarily, it shows as: are digital books still increasing? The answer shouts back: Of Course! Here’s a quote from Jane Friedman’s post this morning Looking Back at 2016: “The market for adult … Continue reading →
Yes, I said that InDesign CC 2017 whimpers in under the radar. Version 12.0 has very little for me. Your usage may vary. But, this is all a normal part of the process as software matures. And, have no doubt, InDesign is … Continue reading →
Here’s a link to a German self-publishing house that now is available in the US. It is a company named tredition. It seems like an inexpensive German vanity press — or maybe not. As usual, the devil is in the details. I imagine … Continue reading →
I’ve put this off for years, but it just seemed time. Briskly: new font release is a font made from one sample of my handwriting. An ASCII font (256-character), it will work well for desktop, Web, and ePUB. The only place you will … Continue reading →
Book designers often dread converting books to ebooks — the process of changing a greyscale printed book to various full-color ebooks: downloadable PDFs, ePUB FXL and Reflow, & Kindle books of various flavors from e-ink to large Fire tablet. It … Continue reading →
I received this email today from the Skilled Workman contact form: From Martin at Reedsy simple book formatting: “I’m part of the team behind the Reedsy Book Editor, an online tool that helps independent authors write, collaborate on, and format their projects. … Continue reading →
Most of my readers and followers don’t use it. However, Flash finally gone does affect us. InDesign quit using Flash quite a while ago using HTML5 instead. However, I thought I’d mention this for those it might touch. In an article … Continue reading →
Printing consolidation necessary: Xerox buying R.R. Donnelley This is all part of the consolidation necessary to make these hugely expensive presses run. Hardware prices make printing consolidation necessary. The article in Publishing Executive only covers magazines. But it goes much further than … Continue reading →