Book Shepherd & Mentor
Book production is what I do—unless I am writing—or designing fonts. Bergsland Design and Hackberry fonts has changed a lot since 1967. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.
This site is also the home of the Hackberry font foundry
But back to publishing: the main thing is that publishing has radically changed. The actual publishing and distributing of the books is now free. But, only once you have the copy and artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.
Bergsland Design and Hackberry fonts has grown a great deal.
At this point, my role varies depending upon your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, and upload it for you. Or, I can teach you how to do it by mentoring you through the process [with the use of my books].
I’ve been working in publishing production since 1971. In 1991, I began teaching the materials at the college level. Beginning in 1994 I began writing my first textbook, and designing the fonts to be used in its production. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.
I received this testimony from an evangelist I have worked with for many years:
Thank you for all the great publishing work you have done for our ministry. You have helped us to produce professional-looking books and products that have been a blessing and benefit to many people. I have recommended your publishing service to a number of people and each one comes back with the same report—they are very happy with your work and have enjoyed working with you. You are doing a great job helping many of us to bring forth the vision that is within our hearts and out onto the printed page where it can be read and received into the hearts of men and women. It reminds me of the skilled workmen who God anointed in the Old Testament to craft the tabernacle and its instruments so that God could have a place to dwell among men. Likewise, God has anointed you as a skilled workman to craft books and materials that can bring forth the presence of God in this New Testament dispensation. You are truly an asset to the Body of Christ.
Tom Shanklin • World Evangelism Fellowship • PO Box 4144 • Mankato, MN 56002 • Website: www.tomshanklin.org
Recent posts from Bergsland Design and Hackberry Fonts
I post on books, indie publishing, typography, book design, font design, and industry news.
Creative Pro has a good article today about titling fonts. Book design needs titling fonts to make your chapter heads, section titles, and such much better looking, easier to read, and provide a more comfortable reading experience. In general, titling fonts … Continue reading →
I read an excellent article this morning on the importance of designed books. Actually, the article does not mention books, but the concepts apply. Here’s a quote from the interviewee, Dave Snyder Design in the most classic sense is a potent … Continue reading →
I ran across this FontLab 5 webinar perusal on YouTube today. The recording quality is poor. But it might be helpful. At least there’s a bit of a face and voice with the name. The basics of a Fontlab workflow: … Continue reading →
Contrary to most, I believe variable type offers major restrictions to designers. I know that the design opportunities seem to open wide, but actually it enables us to produce a document using only one font, right? I read a good … Continue reading →
Self-publishers trade publishing dreams need excellence to provide better hopes. There are realistic, if remote, possibilities of being picked up by a “real” publisher. But only if you can demonstrate excellent sales, a sizable following, or ongoing usage (like coursework, … Continue reading →
I’ve talked with a few of you. But I thought I should mention it to all of you. In recent times, virtually all the bergsland design transitory social links have been posted to our public Facebook Group: Bergsland Design Book Production … Continue reading →
Kindle books new procedure remains a problem. As I put out my new trilogy, I discovered that Kindle was tearing up my MOBI versions—again. It still seems like every Kindle book I do requires a new procedure. Kindle books new … Continue reading →
Today I’m pleased to announce that Hackberry Font Foundry has released Biblia, Biblia Serif, new book production fonts for my friends. This is specifically designed for my cohorts, writers and publishers of Christian fiction and non-fiction. That’s why they are named … Continue reading →
I wanted to write a short reminder post about the trials and tribulations of authorship: the news that Tate closes, authors beware of BEA, and other normal advice. This is one of the things we need to do to help each … Continue reading →
There’s a lot of confusion among authors today. Primarily, it shows as: are digital books still increasing? The answer shouts back: Of Course! Here’s a quote from Jane Friedman’s post this morning Looking Back at 2016: “The market for adult … Continue reading →