Bergsland DesignBook Shepherd & Mentor

Illustrator, font designer, typographer, complex formatting, book designer, marketer, teacher, and on & on…

Now, in the second decade
of the 21st century,
my life has changed.

Book production is what I do—unless I am writing. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.

The main thing is that publishing has radically changed. The actual publishing and distributing of the books is free, once you have the artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.

My role varies depending upon your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, upload it for you, or teach you how to do it by mentoring you through the process with the use of my books. I’ve been working in publishing production since 1971. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.

I received this testimony from an evangelist I have worked with for many years:

Thank you for all the great publishing work you have done for our ministry. You have helped us to produce professional-looking books and products that have been a blessing and benefit to many people. I have recommended your publishing service to a number of people and each one comes back with the same report—they are very happy with your work and have enjoyed working with you. You are doing a great job helping many of us to bring forth the vision that is within our hearts and out onto the printed page where it can be read and received into the hearts of men and women. It reminds me of the skilled workmen who God anointed in the Old Testament to craft the tabernacle and its instruments so that God could have a place to dwell among men. Likewise, God has anointed you as a skilled workman to craft books and materials that can bring forth the presence of God in this New Testament dispensation. You are truly an asset to the Body of Christ.

Tom Shanklin • World Evangelism Fellowship • PO Box 4144 • Mankato, MN 56002 • Website:

Recent posts on book production

New release! Librum Book Design Group font package

This is the release of the fifteen-font package for book design which I developed in the writing of Practical Font Design With FontLab 5. It is a further development of the Contenu/Buddy group. Click here to purchase the Librum Book … Continue reading →

New release! Practical Font Design With FontLab 5

I’m looking for reviewers Click the headline above and let me know what format you want. I recommend the PDF in spreads or the ePUB FXL [also in spreads]. This way you can get the formatting advantages of the print … Continue reading →

The Training Place of Mankind is out in audio!

One of the favorite books I’ve written in the past few years is The Training Place of Mankind: God’s Creation Explained For Normal Folk. It’s a retail read geared toward the bible teacher looking for something more understandable. It’s not rigidly scientific. … Continue reading →

Font Speciman Book for the new fonts

These are the fonts produced for the new book The 15 fonts developed for Practical Font Design With FontLab 5 are being released as part of book release. These are superior fonts for book design incorporating what I have learned in … Continue reading →

Chain bookstores don’t have to die: see Waterstones

In a fun article in Slate, Stephen Heyman tells a tale of hope. In an article entitled, Big-Box Bookstores Don’t Have to Die, he shares the story of how Waterstones, the largest bookstore chain in Britain, has turned things around. Hint: it’s … Continue reading →

Just because you can buy a buggy whip, cars have still completely replaced the horse and buggy

There’s a good article in Book Business today called Why Ebooks will eventually replace books. Caleb makes some very good points. Many people don’t look at the situation and see what a radical thing an ebook is. Like I mentioned in … Continue reading →

Have you seriously considered audio books?

You should check out audio books There are many reasons for this. A large part of it is that many of the youth [people under 40] have spent a huge amount of time with iPod (or the even earlier WalkMan) … Continue reading →

Everyone has their own walk: you need to find yours

I ran across this one today. It’s certainly further than I want to go. But it makes the point. Going off the grid What unique strategies do you use? Creatives commonly need to face up to the fact that the … Continue reading →


Welcome to Bergsland Design — 3 Comments

  1. I just wanted you to know that I’ve put something in your mailbox.

    However, the real reason is to have an excuse to get another glimpse of the wonderful font you use to re-display this message which is being displayed as Courier as I type. I am curious and wonder what the name is and whether or not it is one of your creations.
    The quick brown fox jumps over the lazy dog.
    Jackdaws love my big sphinx of quartz.

  2. I wish I could help. I really have no idea what is used for the comments. I just looked through the CSS, but I cannot see which font is used for comments. Sorry.

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