Bergsland DesignBook Shepherd & Mentor

Illustrator, font designer, typographer, complex formatting, book designer, marketer, teacher, and on & on…

Now, in the second decade
of the 21st century,
my life has changed.

Book production is what I do—unless I am writing. Increasingly, my focus is on helping authors to produce the print and ebook versions they need to self-publish. For the unique problems faced by Christian authors like myself, please check out Reality Calling.

The main thing is that publishing has radically changed. The actual publishing and distributing of the books is free, once you have the artwork ready to upload. You can still go the more traditional route—attempting to get your book into the brick and mortar stores. But for most authors, those venues are down the road a bit. As you begin, you need to get your book released so you can get working on your second book and begin the process of building a name for yourself. As your output develops and matures, you need to make sure it fits in with your plan.

My role varies depending upon your need. I can completely shepherd you through the entire process from concept to release. I can help with the marketing after release. As far as actual book production is concerned, I can prepare the book for you to publish, upload it for you, or teach you how to do it by mentoring you through the process with the use of my books. I’ve been working in publishing production since 1971. Since 2009 I have been writing, producing, and publishing full-time. If you choose me to help, my sharp focus will be on helping you do what you need to do to get your book published.

I received this testimony from an evangelist I have worked with for many years:

Thank you for all the great publishing work you have done for our ministry. You have helped us to produce professional-looking books and products that have been a blessing and benefit to many people. I have recommended your publishing service to a number of people and each one comes back with the same report—they are very happy with your work and have enjoyed working with you. You are doing a great job helping many of us to bring forth the vision that is within our hearts and out onto the printed page where it can be read and received into the hearts of men and women. It reminds me of the skilled workmen who God anointed in the Old Testament to craft the tabernacle and its instruments so that God could have a place to dwell among men. Likewise, God has anointed you as a skilled workman to craft books and materials that can bring forth the presence of God in this New Testament dispensation. You are truly an asset to the Body of Christ.

Tom Shanklin • World Evangelism Fellowship • PO Box 4144 • Mankato, MN 56002 • Website:

Recent posts on book production

Author Website, you need a WordPress blog

I read a good article this morning by Jane Friedman entitled Building an Author Website on WordPress: How to Start Smart. I thought I’d better add my two cents. She’s advertising a course which may be good, but I really have no … Continue reading →

Keeping your mind open to creative typographic solutions

One of the main troubles we have in setting books for readability is the set of largely subconscious rules we’ve learned over the years. In an entertaining and useful article today by Jonathan Hoefler named: How to Use Clashing Fonts He … Continue reading →

Book typography: The reality of picking fonts

The basic parts of type Again, we need some more basic language definitions. You can see above how the point size of the type relates to the ascender, cap height, x-height, baseline, and descender. More importantly, you get a glimpse … Continue reading →

Is Kindle worse or just archaic?

Mumble, grumble, PITA, ;oebpa;b/ hkvo… Ok! Now that’s off my chest. I just had fits with a Kindle book for a client. I use to do them first (after the print/PDF versions were complete) because they were such a pain … Continue reading →

Book Publishing With InDesign CC: Spiral-bound

Even after over forty-five years, there’s still that little thrill when you see a finished book for the first time. It’s too bad that Amazon won’t carry them. But, they are the best choice for the classroom or self-study. The … Continue reading →

How tradepub book printing worked: the new paradigm is amazing

We tend to forget how much things have changed. This movie shows us how book printing worked until recently. The technology is letterpress. This was still the process until near the end of the 20th century, even into the 21st … Continue reading →

A free sample of “Book Publishing With InDesign CC” is available

I’ve published a sample of the new book on the Adobe servers. It’s about 75 pages of the various sections of the book. If you are interested in a review copy I recommend the PDF is reader’s spreads with the … Continue reading →


Welcome to Bergsland Design — 3 Comments

  1. I just wanted you to know that I’ve put something in your mailbox.

    However, the real reason is to have an excuse to get another glimpse of the wonderful font you use to re-display this message which is being displayed as Courier as I type. I am curious and wonder what the name is and whether or not it is one of your creations.
    The quick brown fox jumps over the lazy dog.
    Jackdaws love my big sphinx of quartz.

  2. I wish I could help. I really have no idea what is used for the comments. I just looked through the CSS, but I cannot see which font is used for comments. Sorry.

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